{"id":1178,"date":"2020-02-17T15:58:19","date_gmt":"2020-02-17T15:58:19","guid":{"rendered":"https:\/\/masterresearch.mx\/?post_type=avada_portfolio&#038;p=1178"},"modified":"2025-08-25T12:50:51","modified_gmt":"2025-08-25T18:50:51","slug":"posicionamiento-de-marca","status":"publish","type":"avada_portfolio","link":"https:\/\/masterresearch.mx\/?avada_portfolio=posicionamiento-de-marca","title":{"rendered":"ESTUDIOS DE BRANDING"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:45px;--awb-text-font-family:Arial, Helvetica, sans-serif;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h1 class=\"titulo\" style=\"text-align: left;\" data-fontsize=\"35\" data-lineheight=\"28.5px\"><strong>BRANDING ROCKET<\/strong><\/h1>\n<h2 class=\"titulo\" style=\"text-align: left;\" data-fontsize=\"35\" data-lineheight=\"28.5px\"><\/h2>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:38px;--awb-text-font-family:&quot;Bebas Neue&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h2 class=\"titulo\" style=\"text-align: left;\" data-fontsize=\"35\" data-lineheight=\"28.5px\"><span style=\"color: #999999;\"><strong>POSICIONAMIENTO Y PERCEPCI\u00d3N DE MARCA\u00a0<\/strong><\/span><\/h2>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>Impulsa tu crecimiento con soluciones integrales que fortalecen la identidad de tu marca, conectan con tus consumidores y optimizan la comunicaci\u00f3n en cada segmento de mercado.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/api.whatsapp.com\/send?phone=5215531252430&amp;text=Deseo%20mas%20informacion\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mas informaci\u00f3n <\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element fusion-image-align-left in-legacy-container\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-zoomin\" style=\"margin-right:25px;float:left;\"><a href=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/Brandrocker.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[36d955cfa7362e1ab58]\" data-title=\"Brandrocker\" title=\"Brandrocker\"><img decoding=\"async\" width=\"480\" height=\"200\" alt=\"Posicionamiento de marca\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/Brandrocker.png\" class=\"img-responsive wp-image-5722\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/Brandrocker-200x83.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/Brandrocker-400x167.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/Brandrocker.png 480w\" sizes=\"(max-width: 850px) 100vw, 480px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-background-image:url(&quot;https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/08\/FONDO-MR.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" id=\"beneficios\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><h2 style=\"text-align: center;\">De la informaci\u00f3n a la acci\u00f3n:<\/h2>\n<h3 style=\"text-align: center;\">Convi\u00e9rtete en quien marca la diferencia en tu mercado.<\/h3>\n<\/div><div class=\"fusion-text fusion-text-5\"><p style=\"text-align: center;\">Este estudio es una herramienta estrat\u00e9gica para tomar decisiones basadas en evidencia, detectar oportunidades ocultas en el comportamiento digital de tus clientes, <strong>optimizar tu inversi\u00f3n en marketing<\/strong>, dise\u00f1ar productos y experiencias alineadas a necesidades reales y anticiparte a tendencias, obteniendo una ventaja clara<strong> para conquistar al consumidor digital en M\u00e9xico<\/strong><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"550\" height=\"381\" title=\"ICONOS MASTER\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-e1756147773226.png\" alt class=\"img-responsive wp-image-7666\"\/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:25px;--awb-background-color:rgba(205,3,46,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\"><h1 style=\"text-align: center;\">ESTUDIOS DE MARCA<\/h1>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-box-shadow:2px 2px 2px 2px var(--awb-color6);;--awb-border-radius:30px 30px 30px 30px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-counters-circle counters-circle\" data-animationOffset=\"top-into-view\"><div class=\"counter-circle-wrapper\" style=\"--awb-font-size:11.363636363636px;--awb-size:50px;\" data-originalsize=\"50\"><div class=\"fusion-counter-circle counter-circle counter-circle-content\" data-percent=\"100\" data-countdown=\"\" data-filledcolor=\"rgba(210,53,38,1)\" data-unfilledcolor=\"rgba(242,243,245,1)\" data-scale=\"\" data-size=\"50\" data-speed=\"1500\" data-strokesize=\"2.5\"><div class=\"fusion-counter-circle-content-inner\">1<\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:#4a4e57;\"><h2 style=\"text-align: center;\"><span style=\"color: #4a4e57;\">Posicionamiento de Marca<\/span><\/h2>\n<\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" title=\"ICONOS MASTER 3 COLUMNAS\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS.png\" alt class=\"img-responsive wp-image-7650\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-200x150.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS.png 400w\" sizes=\"(max-width: 850px) 100vw, 400px\" \/><\/span><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p data-start=\"273\" data-end=\"366\">Conocer c\u00f3mo se percibe tu marca es el primer paso para una estrategia de branding exitosa.<\/p>\n<ul data-start=\"367\" data-end=\"621\">\n<li data-start=\"367\" data-end=\"429\">\n<p data-start=\"369\" data-end=\"429\">Identifica los valores y atributos que transmite tu marca.<\/p>\n<\/li>\n<li data-start=\"430\" data-end=\"494\">\n<p data-start=\"432\" data-end=\"494\">Descubre el lugar que ocupa en la mente de los consumidores.<\/p>\n<\/li>\n<li data-start=\"495\" data-end=\"558\">\n<p data-start=\"497\" data-end=\"558\">Detecta los elementos que te diferencian de la competencia.<\/p>\n<\/li>\n<li data-start=\"559\" data-end=\"621\">\n<p data-start=\"561\" data-end=\"621\">Dise\u00f1a estrategias efectivas de comunicaci\u00f3n y publicidad.<\/p>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-box-shadow:2px 2px 2px 2px var(--awb-color6);;--awb-border-radius:30px 30px 30px 30px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-counters-circle counters-circle\" data-animationOffset=\"top-into-view\"><div class=\"counter-circle-wrapper\" style=\"--awb-font-size:11.363636363636px;--awb-size:50px;\" data-originalsize=\"50\"><div class=\"fusion-counter-circle counter-circle counter-circle-content\" data-percent=\"100\" data-countdown=\"\" data-filledcolor=\"rgba(210,53,38,1)\" data-unfilledcolor=\"rgba(242,243,245,1)\" data-scale=\"\" data-size=\"50\" data-speed=\"1500\" data-strokesize=\"2.5\"><div class=\"fusion-counter-circle-content-inner\">2<\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-color:#4a4e57;\"><h2 style=\"text-align: center;\"><span style=\"color: #4a4e57;\">Brand Equity (Valor de Marca)<\/span><\/h2>\n<\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" title=\"ICONOS MASTER 3 COLUMNAS (1)\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-1.png\" alt class=\"img-responsive wp-image-7651\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-1-200x150.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-1.png 400w\" sizes=\"(max-width: 850px) 100vw, 400px\" \/><\/span><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p data-start=\"273\" data-end=\"366\">El valor de tu marca depende de la experiencia que el cliente vive en todo el proceso comercial.<\/p>\n<ul data-start=\"767\" data-end=\"1018\">\n<li data-start=\"767\" data-end=\"878\">\n<p data-start=\"769\" data-end=\"878\">Eval\u00faa la percepci\u00f3n del cliente en cada etapa: identificaci\u00f3n, reconocimiento, uso, preferencia y lealtad.<\/p>\n<\/li>\n<li data-start=\"879\" data-end=\"945\">\n<p data-start=\"881\" data-end=\"945\">Detecta los factores que fortalecen la reputaci\u00f3n de tu marca.<\/p>\n<\/li>\n<li data-start=\"946\" data-end=\"1018\">\n<p data-start=\"948\" data-end=\"1018\">Identifica elementos que pueden limitar su crecimiento o innovaci\u00f3n.<\/p>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-box-shadow:2px 2px 2px 2px var(--awb-color6);;--awb-border-radius:30px 30px 30px 30px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-counters-circle counters-circle\" data-animationOffset=\"top-into-view\"><div class=\"counter-circle-wrapper\" style=\"--awb-font-size:11.363636363636px;--awb-size:50px;\" data-originalsize=\"50\"><div class=\"fusion-counter-circle counter-circle counter-circle-content\" data-percent=\"100\" data-countdown=\"\" data-filledcolor=\"rgba(210,53,38,1)\" data-unfilledcolor=\"rgba(242,243,245,1)\" data-scale=\"\" data-size=\"50\" data-speed=\"1500\" data-strokesize=\"2.5\"><div class=\"fusion-counter-circle-content-inner\">3<\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-text-color:#4a4e57;\"><h2 style=\"text-align: center;\"><span style=\"color: #4a4e57;\">Recordaci\u00f3n de Marca (Brand Awareness)<\/span><\/h2>\n<\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" title=\"ICONOS MASTER 3 COLUMNAS (2)\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-2.png\" alt class=\"img-responsive wp-image-7652\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-2-200x150.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-2.png 400w\" sizes=\"(max-width: 850px) 100vw, 400px\" \/><\/span><\/div><\/div><div class=\"fusion-text fusion-text-12\"><p data-start=\"273\" data-end=\"366\">Una marca recordada se convierte en la primera elecci\u00f3n de los consumidores.<\/p>\n<ul data-start=\"1153\" data-end=\"1431\">\n<li data-start=\"1153\" data-end=\"1217\">\n<p data-start=\"1155\" data-end=\"1217\">Mide qu\u00e9 tan presente est\u00e1 tu marca en la mente del cliente.<\/p>\n<\/li>\n<li data-start=\"1218\" data-end=\"1272\">\n<p data-start=\"1220\" data-end=\"1272\">Eval\u00faa si tus campa\u00f1as generan impacto y recuerdo.<\/p>\n<\/li>\n<li data-start=\"1273\" data-end=\"1356\">\n<p data-start=\"1275\" data-end=\"1356\">Analiza los elementos que refuerzan la recordaci\u00f3n: colores, im\u00e1genes, sonidos.<\/p>\n<\/li>\n<li data-start=\"1357\" data-end=\"1431\">\n<p data-start=\"1359\" data-end=\"1431\">Posici\u00f3nate en el <em data-start=\"1377\" data-end=\"1390\">top of mind<\/em> y aumenta la preferencia de selecci\u00f3n.<\/p>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:20px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-13\"><h1 style=\"text-align: center;\">Evaluaci\u00f3n y Seguimiento Publicitario<\/h1>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-box-shadow:2px 2px 2px 2px var(--awb-color6);;--awb-border-radius:30px 30px 30px 30px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-counters-circle counters-circle\" data-animationOffset=\"top-into-view\"><div class=\"counter-circle-wrapper\" style=\"--awb-font-size:11.363636363636px;--awb-size:50px;\" data-originalsize=\"50\"><div class=\"fusion-counter-circle counter-circle counter-circle-content\" data-percent=\"100\" data-countdown=\"\" data-filledcolor=\"rgba(210,53,38,1)\" data-unfilledcolor=\"rgba(242,243,245,1)\" data-scale=\"\" data-size=\"50\" data-speed=\"1500\" data-strokesize=\"2.5\"><div class=\"fusion-counter-circle-content-inner\">1<\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-text-color:#4a4e57;\"><h2 style=\"text-align: center;\"><span style=\"color: #4a4e57;\">Pretest &amp; Postest Publicitario<\/span><\/h2>\n<\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" title=\"ICONOS MASTER 3 COLUMNAS (4)\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-4.png\" alt class=\"img-responsive wp-image-7660\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-4-200x150.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-4.png 400w\" sizes=\"(max-width: 850px) 100vw, 400px\" \/><\/span><\/div><\/div><div class=\"fusion-text fusion-text-15\"><p data-start=\"252\" data-end=\"355\">Asegura que tu comunicaci\u00f3n conecte con la audiencia correcta antes y despu\u00e9s de lanzar tus campa\u00f1as.<\/p>\n<ul data-start=\"356\" data-end=\"551\">\n<li data-start=\"356\" data-end=\"415\">\n<p data-start=\"358\" data-end=\"415\">Medimos claridad, persuasi\u00f3n y recordaci\u00f3n del mensaje.<\/p>\n<\/li>\n<li data-start=\"416\" data-end=\"480\">\n<p data-start=\"418\" data-end=\"480\">Usamos t\u00e9cnicas de neuromarketing para optimizar tus piezas.<\/p>\n<\/li>\n<li data-start=\"481\" data-end=\"551\">\n<p data-start=\"483\" data-end=\"551\">Identificamos qu\u00e9 elementos generan empat\u00eda y estimulan la acci\u00f3n.<\/p>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-box-shadow:2px 2px 2px 2px var(--awb-color6);;--awb-border-radius:30px 30px 30px 30px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-counters-circle counters-circle\" data-animationOffset=\"top-into-view\"><div class=\"counter-circle-wrapper\" style=\"--awb-font-size:11.363636363636px;--awb-size:50px;\" data-originalsize=\"50\"><div class=\"fusion-counter-circle counter-circle counter-circle-content\" data-percent=\"100\" data-countdown=\"\" data-filledcolor=\"rgba(210,53,38,1)\" data-unfilledcolor=\"rgba(242,243,245,1)\" data-scale=\"\" data-size=\"50\" data-speed=\"1500\" data-strokesize=\"2.5\"><div class=\"fusion-counter-circle-content-inner\">2<\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-text-color:#4a4e57;\"><h2 style=\"text-align: center;\"><span style=\"color: #4a4e57;\">Advertising Tracking (Seguimiento)<\/span><\/h2>\n<\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" title=\"ICONOS MASTER 3 COLUMNAS (5)\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-5.png\" alt class=\"img-responsive wp-image-7661\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-5-200x150.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/ICONOS-MASTER-3-COLUMNAS-5.png 400w\" sizes=\"(max-width: 850px) 100vw, 400px\" \/><\/span><\/div><\/div><div class=\"fusion-text fusion-text-17\"><p data-start=\"589\" data-end=\"690\">Monitorea el impacto de tus campa\u00f1as y las de tus competidores para mantener ventaja en el mercado.<\/p>\n<ul data-start=\"691\" data-end=\"935\">\n<li data-start=\"691\" data-end=\"778\">\n<p data-start=\"693\" data-end=\"778\">Evaluamos alcance, interacciones y efectividad en medios tradicionales y digitales.<\/p>\n<\/li>\n<li data-start=\"779\" data-end=\"845\">\n<p data-start=\"781\" data-end=\"845\">Identificamos qu\u00e9 canales generan mayor recordaci\u00f3n e impacto.<\/p>\n<\/li>\n<li data-start=\"846\" data-end=\"935\">\n<p data-start=\"848\" data-end=\"935\">Analizamos la actividad publicitaria de la competencia para fortalecer tu estrategia.<\/p>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% + 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color6);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-18\"><h3><span style=\"color: #ffffff;\">\u00bfDeseas m\u00e1s informaci\u00f3n? Comun\u00edcate ahora mismo<\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#d23526;--button_accent_hover_color:#ffffff;--button_border_hover_color:#b70110;--button_gradient_top_color:#ffffff;--button_gradient_bottom_color:#ffffff;--button_gradient_top_color_hover:#d23526;--button_gradient_bottom_color_hover:#a00305;\" target=\"_self\" href=\"https:\/\/api.whatsapp.com\/send?phone=5215531252430&amp;text=Deseo%20mas%20informacion\" rel=\"noopener\"><i class=\"fa-phone fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">cont\u00e1ctanos <\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soluci\u00f3n integral que apoya el desarrollo y posicionamiento de la marca, a partir del conocimiento de los consumidores, de la efectividad de la comunicaci\u00f3n hacia los distintos segmentos de mercado y de la selecci\u00f3n de los medios id\u00f3neos para llevarla a cabo, con la finalidad de incrementar la lealtad de los clientes y la participaci\u00f3n del mercado de la empresa.<\/p>\n","protected":false},"author":1,"featured_media":1199,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"portfolio_category":[26],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1178","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-portafolios-3"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/avada_portfolio\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1178"}],"version-history":[{"count":17,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/avada_portfolio\/1178\/revisions"}],"predecessor-version":[{"id":7670,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/avada_portfolio\/1178\/revisions\/7670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/1199"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1178"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=1178"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_skills&post=1178"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tags&post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}