{"id":1277,"date":"2020-02-17T18:05:26","date_gmt":"2020-02-17T18:05:26","guid":{"rendered":"https:\/\/masterresearch.mx\/?post_type=avada_portfolio&#038;p=1277"},"modified":"2025-09-02T10:38:55","modified_gmt":"2025-09-02T16:38:55","slug":"analisis-de-competencia","status":"publish","type":"avada_portfolio","link":"https:\/\/masterresearch.mx\/?avada_portfolio=analisis-de-competencia","title":{"rendered":"CONOCE A TU COMPETENCIA"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-1 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-1\"><img decoding=\"async\" width=\"650\" height=\"450\" title=\"24\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/24.png\" alt class=\"img-responsive wp-image-7899\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/24-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/24-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/24-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/24.png 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><div class=\"cont-titulo\">\n<div class=\"texto\">\n<h2 class=\"titulo\"><span style=\"color: #cd032e;\"><span style=\"color: #cd032e;\">CONOCE A TU COMPETENCIA<\/span><\/span><\/h2>\n<h3 class=\"titulo\"><strong><span style=\"color: #000000;\">LA SOLUCI\u00d3N PARA CONOCER Y ANALIZAR A LA COMPETENCIA.<\/span><\/strong><\/h3>\n<\/div>\n<\/div>\n<div class=\"cont-texto\"><\/div>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>La soluci\u00f3n de inteligencia competitiva para contar con informaci\u00f3n relevante de los competidores y desarrollar ventajas competitivas.<\/p>\n<p>An\u00e1lisis de competencia<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"480\" height=\"200\" alt=\"https:\/\/masterresearch.mx\/tcm\/\" title=\"TCM nuevo2\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/09\/TCM-nuevo2.png\" class=\"img-responsive wp-image-5717\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/09\/TCM-nuevo2-200x83.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/09\/TCM-nuevo2-400x167.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/09\/TCM-nuevo2.png 480w\" sizes=\"(max-width: 850px) 100vw, 480px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"35\" data-lineheight=\"38.5px\"><a href=\"https:\/\/masterresearch.mx\/tcm\/\"><strong>TOTAL COMPETITIVE MONITOR.<\/strong><\/a><br \/>\nMONITOREO INTEGRAL DE LA COMPETENCIA<\/h2>\n<h4 class=\"titulo gris fusion-responsive-typography-calculated\" data-fontsize=\"18\" data-lineheight=\"25.74px\"><span style=\"color: #000000;\"><strong>MONITOREA Y ANALIZA A LA COMPETENCIA<\/strong><\/span><\/h4>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/9SlnYbkecAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><p>Conocer a los competidores permite identificar sus fortalezas y debilidades \u2014as\u00ed como las nuestras\u2014 y con esta informaci\u00f3n desarrollar ventajas competitivas para ganar participaci\u00f3n en el mercado.\u00a0 Realizando un an\u00e1lisis de competencia.<\/p>\n<p>TCM, la soluci\u00f3n integral de inteligencia de mercado, realiza en forma permanente el monitoreo de la competencia, lo que permite conocer las estrategias y t\u00e1cticas ejecutadas por los competidores en el mercado, para identificar sus acciones comerciales como son el lanzamiento de nuevos productos, las campa\u00f1as promocionales y publicitarias, los canales empleados y segmentos de mercado atendidos.<\/p>\n<p>Para desarrollar la inteligencia de mercado, utilizamos varias t\u00e9cnicas de investigaci\u00f3n y an\u00e1lisis de competencia que incluyen herramientas digitales, monitoreo de medios, mystery shoppers y entrevistas cualitativas en profundidad, entre otras herramientas. A solicitud del cliente, contamos con laboratorios de an\u00e1lisis de productos y servicios ofrecidos en medios digitales, para conocer las caracter\u00edsticas y performance de estos.<\/p>\n<\/div><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/masterresearch.mx\/tcm\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00c1S INFORMACI\u00d3N<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><h2><span style=\"color: #cd032e;\"><strong>BENCHMARKING: COMPARACI\u00d3N VS LA MEJOR PR\u00c1CTICA<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>ESTUDIOS DE BENCHMARKING PARA IDENTIFICAR LA MEJOR PR\u00c1CTICA Y DIFERENCIADORES DE LOS COMPETIDORES.<\/strong><\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-3 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-3\"><img decoding=\"async\" width=\"650\" height=\"450\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/23.png\" alt class=\"img-responsive wp-image-7900\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/23-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/23-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/23-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/23.png 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><div class=\"cont-titulo\">\n<div class=\"texto\">\n<p>Este estudio incluye, a solicitud del cliente, la elaboraci\u00f3n de an\u00e1lisis comparativos de competidores tanto nacionales, como internacionales, de productos y servicios, de procesos y operaciones comerciales y modelos de atenci\u00f3n, con la finalidad de identificar las mejores pr\u00e1cticas en el mercado, ventajas, desventajas y diferenciadores de los competidores.<\/p>\n<p class=\"titulo gris\"><span style=\"color: #cd032e;\"><strong><span class=\"rojo\">\u25cf Benchmarking<\/span><span class=\"rojo\"> de competidores en medios digitales.<\/span><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"cont-texto\">\n<p>An\u00e1lisis comparativo de las capacidades de las empresas, sus productos, procesos y pr\u00e1cticas comerciales, as\u00ed como los canales utilizados y los segmentos de mercado atendidos. El an\u00e1lisis se realiza en forma peri\u00f3dica o a solicitud espec\u00edfica.<\/p>\n<p><span style=\"color: #cd032e;\"><strong><span class=\"rojo\">\u25cfInteligencia digital para el social listening.<\/span><\/strong><\/span><\/p>\n<p>Los competidores que cuentan con gran actividad en medios digitales muchas veces no son los mismos que los que participan activamente en el mercado, no obstante, algunos de ellos ser\u00e1n los competidores que dominar\u00e1n el mercado.<\/p>\n<p>Con el empleo de un software de inteligencia artificial, podemos identificar y analizar aquellos competidores que muestran gran actividad en medios digitales, con productos diferenciados, campa\u00f1as promocionales y publicitarias novedosas, etc., para evaluar su desempe\u00f1o en el mercado.<\/p>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-4 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-4\"><img decoding=\"async\" width=\"650\" height=\"450\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/22.png\" alt class=\"img-responsive wp-image-7901\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/22-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/22-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/22-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/22.png 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-7\"><div class=\"cont-titulo\">\n<div class=\"texto\">\n<h3 class=\"titulo\"><span style=\"color: #cd032e;\">LABORATORIO DE PRODUCTOS Y SERVICIOS DIGITALES<\/span><\/h3>\n<\/div>\n<\/div>\n<div class=\"cont-texto\">\n<p>El laboratorio de an\u00e1lisis de productos y servicios ofrecidos en medios digitales, incluye la operaci\u00f3n y en algunos casos la contrataci\u00f3n de los mismos con la finalidad de conocer las caracter\u00edsticas, usabilidad, desempe\u00f1o, look and feel y sus limitaciones o restricciones. Se incluye el an\u00e1lisis de sitios web, aplicaciones disponibles al p\u00fablico, entre otros.<\/p>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"480\" height=\"200\" title=\"MAS nuevo\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/09\/MAS-nuevo.png\" alt class=\"img-responsive wp-image-5728\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/09\/MAS-nuevo-200x83.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/09\/MAS-nuevo-400x167.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/09\/MAS-nuevo.png 480w\" sizes=\"(max-width: 850px) 100vw, 480px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8\"><h2 class=\"titulo fusion-responsive-typography-calculated\" data-fontsize=\"28\" data-lineheight=\"46.76px\"><span style=\"color: #cd032e;\"><strong>MASTER AUDIT SERVICE<\/strong><\/span><\/h2>\n<h3 class=\"titulo gris fusion-responsive-typography-calculated\" data-fontsize=\"18\" data-lineheight=\"25.74px\"><span style=\"color: #000000;\"><strong>ESTUDIOS EN EL PUNTO DE VENTA<\/strong><\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-9\"><p>Generalmente cuando las empresas utilizan gran n\u00famero de sucursales, m\u00f3dulos o puntos de atenci\u00f3n y venta, dependen de las caracter\u00edsticas del personal que atiende, de los procesos y pol\u00edticas que establezca, sin embargo, estos elementos no aseguran que la atenci\u00f3n proporcionada al cliente sea buena, que se le proporcione informaci\u00f3n sobre promociones y ofertas, que realice el registro de la visita y tantos otros elementos que hacen que el servicio cumpla con los requisitos m\u00ednimos establecidos.<\/p>\n<p>Las visitas peri\u00f3dicas de personal especializado a los puntos de venta ya sea como mystery shopper o para aplicar auditor\u00edas especializadas de marketing, asegura que el personal desarrolle las actividades para las que fue contratado y cumpla con las pol\u00edticas y procedimientos comerciales establecidos.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-10\"><h2 class=\"titulo\"><strong><span style=\"color: #cd032e;\">MYSTERY SHOPPING<\/span><\/strong><\/h2>\n<h3 class=\"titulo gris\"><span style=\"color: #000000;\"><strong>ESTUDIOS DE MYSTERY SHOPPING<\/strong><\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-6 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-6\"><img decoding=\"async\" width=\"650\" height=\"450\" title=\"25\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/25.png\" alt class=\"img-responsive wp-image-7903\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/25-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/25-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/25-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/25.png 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-11\"><div class=\"cont-titulo\">\n<div class=\"texto\"><\/div>\n<\/div>\n<div class=\"cont-texto\">\n<p>Las compa\u00f1\u00edas utilizan las compras simuladas o los mystery shoppers para obtener informaci\u00f3n espec\u00edfica de sus productos y servicios, y evaluar la calidad del servicio proporcionada al cliente. De esta forma obtienen una retroalimentaci\u00f3n completa y detallada de la experiencia de los clientes en el punto de venta, as\u00ed como la forma en la que estos son atendidos.<\/p>\n<p>En algunos casos se realizan compras reales o reality shopping para conocer con exactitud las caracter\u00edsticas y condiciones comerciales de los productos o servicios ofrecidos por alg\u00fan competidor.<\/p>\n<p>Las compras permiten identificar y evaluar en los puntos de contacto y en condiciones reales los aspectos siguientes:<\/p>\n<ul>\n<li>El cumplimiento de las pol\u00edticas comerciales de la empresa.<\/li>\n<li>El apego a protocolos de atenci\u00f3n y venta por parte del personal.<\/li>\n<li>La aplicaci\u00f3n correcta del marketing mix en el punto de venta.<\/li>\n<li>La entrega al cliente del merchandising generado.<\/li>\n<li>La calidad en el servicio proporcionado por los empleados.<\/li>\n<li>Los procesos comerciales de la empresa en relaci\u00f3n con sus competidores.<\/li>\n<li>Aplicaciones adecuadas a la empresa: identificaci\u00f3n de promociones, programas de lealtad, estrategias de comunicaci\u00f3n, etc\u00e9tera.<\/li>\n<li>Generar indicadores de desempe\u00f1o en el punto de atenci\u00f3n o venta.<\/li>\n<\/ul>\n<p><span class=\"rojo\">Beneficios:<\/span><\/p>\n<ul>\n<li>Asegura la correcta aplicaci\u00f3n del marketing mix (4P\u00b4s) de la empresa en los puntos de contacto.<\/li>\n<li>Garantiza el cumplimiento de las pol\u00edticas comerciales de la empresa.<\/li>\n<li>Mejora la calidad en el servicio que ofrecen los colaboradores internos a los clientes.<\/li>\n<li>Ayuda a mejorar la lealtad de los consumidores.<\/li>\n<li>Identifica las brechas de la calidad en el servicio, oferta en el punto de venta, etc., respecto al l\u00edder o la mejor pr\u00e1ctica del mercado (benchmarking).<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ce0330;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-12\"><h3><span style=\"color: #ffffff;\">\u00bfDeseas m\u00e1s informaci\u00f3n? Comun\u00edcate ahora mismo<\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ce0330;--button_accent_hover_color:#ffffff;--button_border_hover_color:#b70110;--button_gradient_top_color:#ffffff;--button_gradient_bottom_color:#ffffff;--button_gradient_top_color_hover:#d23526;--button_gradient_bottom_color_hover:#d23526;\" target=\"_self\" href=\"tel:5520002820\"><i class=\"fa-phone fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">cont\u00e1ctanos <\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soluci\u00f3n de inteligencia competitiva para contar con informaci\u00f3n relevante de los competidores y desarrollar ventajas competitivas.<\/p>\n","protected":false},"author":1,"featured_media":1283,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"portfolio_category":[26],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1277","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-portafolios-3"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/avada_portfolio\/1277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1277"}],"version-history":[{"count":9,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/avada_portfolio\/1277\/revisions"}],"predecessor-version":[{"id":7905,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/avada_portfolio\/1277\/revisions\/7905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/1283"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1277"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=1277"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_skills&post=1277"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tags&post=1277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}