{"id":3849,"date":"2021-05-06T09:59:55","date_gmt":"2021-05-06T15:59:55","guid":{"rendered":"https:\/\/masterresearch.mx\/?post_type=avada_portfolio&p=3849"},"modified":"2022-05-26T13:25:08","modified_gmt":"2022-05-26T19:25:08","slug":"product-evaluation","status":"publish","type":"avada_portfolio","link":"https:\/\/masterresearch.mx\/?avada_portfolio=product-evaluation&lang=en","title":{"rendered":"PRODUCT EVALUATION"},"content":{"rendered":"

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\"MERCANC\u00cdA\"<\/span><\/div><\/div><\/div>
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\"MASTER<\/span><\/div>
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MASTER INNOVATION SOLUTION<\/span><\/strong><\/h2>\n

PRODUCT EVALUATION<\/span><\/strong><\/h3>\n<\/div>
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Research of new products for the launch of new products own methodology that allows to ensure the success rate in the launch of new products of up to more than 75%.<\/span><\/p>\n

Most of the new products fail in the market because they do not have a clear differentiator for the consumer or they do not meet the characteristics, expectations and performance that the consumer expects.<\/p>\n

The proposal allows to know the acceptance of a product or service in the most attractive market segment and with this the probability of success.\u00a0We combine traditional techniques and neuromarketing, which provides high reliability in research results.<\/p>\n<\/div>

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EVALUATION AND OPTIMIZATION OF CONCEPT<\/span><\/strong><\/span><\/h2>\n

EVALUATION AND OPTIMIZATION OF THE CONCEPT OF A NEW PRODUCT.<\/strong><\/h3>\n<\/div>
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\"presentacion<\/span><\/div><\/div><\/div>
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The evaluation of a concept is intended to ensure that the products or services are adapted to the needs of the clients, that the advertising effectively transmits the desired message or that the brand or its elements have the meaning or perception that the company expects .<\/span><\/p>\n

To evaluate the concept of a product that you want to improve or innovate, it is necessary to capture the idea as tangible as possible, so that it can be analyzed by current users or consumers and potential customers.<\/p>\n

The concept is a set of promises, therefore, the description of the product or service must be clear and specific;\u00a0It must include an outstanding sales pitch or promise;\u00a0the concept must be objective and reflect your benefits, meet needs or meet expectations.<\/p>\n

It is convenient to present the concept of the product or service as something real that the user or consumer is willing to buy.\u00a0The differentiators, attributes and benefits of the product or service are essential since the selection of the consumer or user will depend on these.<\/p>\n

Guarantees the launch of new products<\/span><\/span><\/h3>\n<\/div>
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\"lanzamiento<\/span><\/div><\/div><\/div>
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The means available to present the product concept include:<\/p>\n