{"id":3861,"date":"2021-05-06T11:17:27","date_gmt":"2021-05-06T17:17:27","guid":{"rendered":"https:\/\/masterresearch.mx\/?post_type=avada_portfolio&p=3861"},"modified":"2022-05-26T13:34:07","modified_gmt":"2022-05-26T19:34:07","slug":"customer-analysis","status":"publish","type":"avada_portfolio","link":"https:\/\/masterresearch.mx\/?avada_portfolio=customer-analysis&lang=en","title":{"rendered":"CUSTOMER ANALYSIS"},"content":{"rendered":"

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CUSTOMER ANALYSIS<\/span><\/strong><\/span><\/h2>\n
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RESEARCH SOLUTIONS TO KNOW YOUR CUSTOMERS<\/span><\/strong><\/h3>\n<\/div>\n<\/div>

Market research solutions to understand the customer experience, their growth potential, buyback and loyalty.<\/strong><\/p>\n<\/div>

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MASTER CX<\/strong><\/span><\/h2>\n

SOLUTION TO KNOW THE CUSTOMER EXPERIENCE.<\/strong><\/h3>\n<\/div>
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\"MASTER<\/span><\/div><\/div><\/div>
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Market research that identifies the consumer experience at all points of contact in the purchasing process.<\/b><\/p>\n

Satisfactory customer experience at all contact points in the business process builds loyalty and thereby an improvement in company profitability.<\/p>\n

The measurement and evaluation of the customer experience, from the initial perception of the brand to the after-sales service, identifies the qualitative and quantitative insights that the customer manifests, recognizing the company’s areas of opportunity.<\/p>\n

Additionally, the generation of a CX Index allows locating the position of the company with respect to its competitors.<\/p>\n

We carry out the measurement and evaluation of the customer’s experience in digital media using the MDI (Master Digital Intelligence) methodology.<\/p>\n<\/div>

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ASSESMENT TO DETERMINE THE CUSTOMER JOURNEY<\/strong><\/span><\/h2>\n

KNOW THE ROUTE THAT CUSTOMERS FOLLOW IN THE PURCHASE PROCESS.<\/strong><\/h3>\n<\/div>\n
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\"Apret\u00f3n<\/span><\/div><\/div><\/div>
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Analyzing the customer journey, that is, analyzing the contact points throughout the purchase cycle from the perspective and experience of the consumer is key to understanding and improving the customer experience.<\/span><\/p>\n

With this market research solution, we evaluate the perception and experiences of the client from the knowledge and perception of the brand, the attention provided, the purchase motivators, the impression towards the product and the brand after the purchase or acquisition;\u00a0the needs and expectations of the client and the service received in the after-sales stage.\u00a0With these elements we provide a detailed knowledge of the customer experience.<\/p>\n

We can also know the customer’s experience in social networks, from the identification and analysis of positive or negative opinions and the recommendations that they make.\u00a0For this study, we used the MDI (Master Digital Intelligence) methodology.<\/p>\n<\/div>

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IDENTIFICATION OF CRITICAL CONTACT POINTS<\/span><\/strong><\/span><\/h2>\n

IDENTIFY THE KEY POINTS OF CONTACT WITH YOUR CUSTOMER.<\/strong><\/h3>\n<\/div>\n<\/div>\n
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\"CLIENTES\"<\/span><\/div><\/div><\/div>
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The points of contact or moments of truth in the purchase process are the interactions that a consumer has with a brand and its products: in the media, call center, website, in-store, through brochures, advertising and networks These indicators of customer experience allow us to know if they attract or drive them away with a good percentage of certainty.<\/p>\n

The purpose of the study is to identify and evaluate those contact points that are considered critical, because they generate satisfaction or dissatisfaction among customers, in addition to generating improvement actions proposed by the customers themselves.<\/span><\/p>\n<\/div>

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\"NPS+\"<\/span><\/div><\/div>

IDENTIFY YOUR CUSTOMER\u00b4S SATISFACTION AND RECOMMENDATION INTENTION.<\/strong><\/h3>\n<\/div>
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The research solution that integrates the NPS (Net Promotor Score) with the customer experience, improves customer satisfaction and their shopping experience.<\/span><\/b><\/p>\n

Consumer satisfaction generates a higher rate of brand promoting clients, loyal to it.\u00a0NPS + is the market intelligence solution that generates relevant information on customer satisfaction and dissatisfaction and the intention to recommend customers at the contact points of the business cycle, the above allows us to identify with certainty – from a simulation model – the factors that They contribute to increasing the index of recommendation of users and consumers.<\/p>\n

With the use of specialized software, we generate dashboards to show the results in real time, in addition to generating alerts for clients that require immediate attention.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n