{"id":6539,"date":"2025-04-12T08:59:25","date_gmt":"2025-04-12T14:59:25","guid":{"rendered":"https:\/\/masterresearch.mx\/?page_id=6539"},"modified":"2026-03-23T11:55:58","modified_gmt":"2026-03-23T17:55:58","slug":"servicios-para-gobierno","status":"publish","type":"page","link":"https:\/\/masterresearch.mx\/?page_id=6539","title":{"rendered":"Servicios para Gobierno"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-rotating fusion-animate-once fusion-title-flipInX fusion-title-size-one fusion-animated\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:50px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto Condensed&quot;;font-style:normal;font-weight:400;margin:0;text-transform:uppercase;font-size:1em;\"><span class=\"fusion-animated-text-prefix\">Inteligencia de Mercado<\/span> <span class=\"fusion-animated-texts-wrapper\" style=\"color:#494949;\" data-length=\"line\" data-minDisplayTime=\"1200\"><span class=\"fusion-animated-texts\"><span data-in-effect=\"flipInX\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"flipOutX\">para el Sector P\u00fablico<\/span><\/span><\/span> <span class=\"fusion-animated-text-postfix\"><\/span><\/h1><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><p class=\"\" data-start=\"476\" data-end=\"707\">Desarrollamos estudios confiables que fortalecen decisiones gubernamentales, programas sociales y estrategias p\u00fablicas, con evidencia real, an\u00e1lisis experto y enfoque social.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2026\/03\/WhatsApp-Video-2026-03-23-at-9.36.36-AM.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#d3d3d3;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"650\" height=\"450\" title=\"Dise\u00f1o sin t\u00edtulo &#8211; 2025-04-04T130253.921\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-2025-04-04T130253.921.jpg\" alt class=\"img-responsive wp-image-6541\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-2025-04-04T130253.921-200x138.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-2025-04-04T130253.921-400x277.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-2025-04-04T130253.921-600x415.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-2025-04-04T130253.921.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:justify;\"><h2><b>Decisiones Estrat\u00e9gicas:<\/b><\/h2>\n<h3><b> Investigaci\u00f3n e Inteligencia de Mercado para el Sector P\u00fablico<\/b><\/h3>\n<p>En <b>Master <\/b><b>Research<\/b> entendemos que las instituciones gubernamentales enfrentan retos \u00fanicos en la toma de decisiones, el dise\u00f1o de pol\u00edticas p\u00fablicas y la medici\u00f3n del impacto social. Por eso, desarrollamos soluciones de investigaci\u00f3n de mercados y opini\u00f3n p\u00fablica <b>espec\u00edficamente adaptadas al sector p\u00fablico<\/b>.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"lightbox\" rel=\"iLightbox\" href=\"https:\/\/masterresearch.mx\/contacto-gobierno\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00e1s informaci\u00f3n<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: justify;\">Desarrollamos soluciones de investigaci\u00f3n especializadas para instituciones gubernamentales que necesitan tomar decisiones basadas en evidencia.<\/p>\n<p style=\"text-align: justify;\">Acompa\u00f1amos a organismos de todos los niveles \u2014<b>federal, estatal y municipal<\/b>\u2014 en el dise\u00f1o, evaluaci\u00f3n y mejora de pol\u00edticas p\u00fablicas, programas sociales y estrategias de comunicaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Nuestra experiencia combina <b>rigurosidad metodol\u00f3gica, enfoque social y visi\u00f3n estrat\u00e9gica<\/b>, lo que nos permite generar informaci\u00f3n \u00fatil, confiable y directamente aplicable a la gesti\u00f3n p\u00fablica.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"650\" height=\"450\" title=\"master2\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/master2.png\" alt class=\"img-responsive wp-image-6578\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/master2-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/master2-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/master2-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/master2.png 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-background-color:#d8d8d8;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:#ce0330;\"><h2 style=\"text-align: center;\"><span style=\"color: #ce0330;\"><b>\u00bfC\u00f3mo Apoyamos a las Entidades Gubernamentales?<\/b><\/span><\/h2>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-margin-top:-20px;--awb-margin-bottom:20px;\"><p style=\"text-align: center;\"><span style=\"color: #000000;\">Tenemos varias soluciones englobadas en diferentes categor\u00edas<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-color:#e9e9e9;--awb-bg-color-hover:#e9e9e9;--awb-bg-size:cover;--awb-border-radius:25px 25px 25px 25px;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><h3 style=\"text-align: center;\"><b>Marca personal\u00a0e institucional<\/b><b><\/b><\/h3>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"250\" title=\"Marca pers\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Marca-pers.jpg\" alt class=\"img-responsive wp-image-6655\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Marca-pers-200x125.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Marca-pers.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:justify;\"><p style=\"text-align: left;\">Fortalece la imagen de autoridades y voceros ante la opini\u00f3n p\u00fablica.<\/p>\n<p><a href=\"https:\/\/masterresearch.mx\/servicios-para-gobierno\/#imagen\"><strong>Leer Mas\u00a0<\/strong><\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-color:#e9e9e9;--awb-bg-color-hover:#e9e9e9;--awb-bg-size:cover;--awb-border-radius:25px 25px 25px 25px;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><h3 style=\"text-align: center;\"><b>An\u00e1lisis de competidores<\/b><\/h3>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"250\" title=\"analisis\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/analisis.jpg\" alt class=\"img-responsive wp-image-6657\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/analisis-200x125.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/analisis.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:justify;\"><p style=\"text-align: left;\">Monitorea a otros actores pol\u00edticos o institucionales.<\/p>\n<p><a href=\"https:\/\/masterresearch.mx\/servicios-para-gobierno\/#competidores\"><strong>Leer m\u00e1s<\/strong><\/a><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-color:#e9e9e9;--awb-bg-color-hover:#e9e9e9;--awb-bg-size:cover;--awb-border-radius:25px 25px 25px 25px;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><h3 style=\"text-align: center;\"><b>An\u00e1lisis de conceptos y de comunicaci\u00f3n<\/b><\/h3>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"250\" title=\"comunicacion2\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/comunicacion2.jpg\" alt class=\"img-responsive wp-image-6658\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/comunicacion2-200x125.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/comunicacion2.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:justify;\"><p style=\"text-align: left;\">Eval\u00faa mensajes y campa\u00f1as institucionales con apoyo de neurociencia.<\/p>\n<p><strong><a href=\"https:\/\/masterresearch.mx\/servicios-para-gobierno\/#comunicacion\">Leer m\u00e1s<\/a><\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-color:#e9e9e9;--awb-bg-color-hover:#e9e9e9;--awb-bg-size:cover;--awb-border-radius:25px 25px 25px 25px;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><h3 style=\"text-align: center;\"><b>Estudios de percepci\u00f3n y opini\u00f3n<\/b><\/h3>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"250\" title=\"opinion2\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/opinion2.jpg\" alt class=\"img-responsive wp-image-6659\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/opinion2-200x125.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/opinion2.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-content-alignment:justify;\"><p style=\"text-align: left;\">Explora sentimientos, creencias y niveles de confianza ciudadana.<\/p>\n<p><a href=\"https:\/\/masterresearch.mx\/servicios-para-gobierno\/#opinion\"><strong>Leer m\u00e1s<\/strong><\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-text fusion-text-14\"><h2 style=\"text-align: center;\"><b>\u00bfQu\u00e9 hacemos para el sector p\u00fablico?<\/b><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"650\" height=\"700\" title=\"passe\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/passe.png\" alt class=\"img-responsive wp-image-6591\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/passe-200x215.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/passe-400x431.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/passe-600x646.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/passe.png 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15\"><p><b style=\"font-size: 24px;\">Marca Personal e Institucional.<\/b><\/p>\n<p>Conoce c\u00f3mo percibe la ciudadan\u00eda, tu imagen p\u00fablica, proyecto o instituci\u00f3n. En Master Research aplicamos metodolog\u00edas especializadas para ayudarte a entender y fortalecer tu posicionamiento ante la opini\u00f3n p\u00fablica.<\/p>\n<p><b>Nuestras herramientas permiten:<\/b><\/p>\n<ul>\n<li>Medir imagen y reputaci\u00f3n.<\/li>\n<li>Fortalecer la confianza y prestigio institucional<\/li>\n<li>Mejorar la comunicaci\u00f3n con p\u00fablico clave.<\/li>\n<li>Gestionar reputaci\u00f3n en contextos de crisis o cambio.<\/li>\n<li>Guiar estrategias de vocer\u00eda, comunicaci\u00f3n o branding gubernamental.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/masterresearch.mx\/branding-rocket\/\" target=\"_blank\" aria-label=\"Dise\u00f1o sin t\u00edtulo (78)\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-78.png\" alt class=\"img-responsive wp-image-6558\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-78-66x44.png 66w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-78.png 150w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-16\"><p><span style=\"color: red;\">\u2794<\/span><span style=\"font-size: 14px;\"> Identifica y monitorea el posicionamiento de la marca personal o institucional.<\/span><\/p>\n<p><span style=\"color: red;\">\u2794<\/span><span style=\"font-size: 14px;\"> Intenci\u00f3n de Voto\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/masterresearch.mx\/mdi\/\" target=\"_blank\" aria-label=\"Dise\u00f1o sin t\u00edtulo (79)\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-79.png\" alt class=\"img-responsive wp-image-6561\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-79-66x44.png 66w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-79.png 150w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-17\"><p style=\"font-weight: 300; font-size: 14px;\"><span style=\"color: red;\">\u2794<\/span> Conoce la percepci\u00f3n, opiniones de la comunidad y la posici\u00f3n competitiva en medios digitales.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#d8d8d8;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column competidores\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"competidores\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" width=\"650\" height=\"750\" title=\"estads\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/estads.jpg\" alt class=\"img-responsive wp-image-6684\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/estads-200x231.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/estads-400x462.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/estads-600x692.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/estads.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-text fusion-text-18\"><h2><b>An\u00e1lisis de Competidores<\/b><\/h2>\n<p>Ofrecemos servicios de an\u00e1lisis y monitoreo de competidores institucionales, para ayudarte a entender el entorno en el que operas y tomar decisiones m\u00e1s informadas y estrat\u00e9gicas, a trav\u00e9s de\u00a0 nuestro sistema TCM.<\/p>\n<p>Nuestro sistema TCM (Total Competitive Monitor) permite:<\/p>\n<ul>\n<li>Monitorear sistem\u00e1ticamente discursos, acciones y campa\u00f1as de otras instituciones.<\/li>\n<li>Realizar an\u00e1lisis comparativo de presencia y percepci\u00f3n p\u00fablica.<\/li>\n<li>Evaluar estrategias de comunicaci\u00f3n y engagement.<\/li>\n<li>Identificar tendencias tem\u00e1ticas o narrativas dominantes.<\/li>\n<li>Identificar los mensajes, canales y estrategias que otras instituciones emplean para captar la atenci\u00f3n ciudadana.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/masterresearch.mx\/tcm\/\" target=\"_blank\" aria-label=\"Dise\u00f1o sin t\u00edtulo (80)\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-80.png\" alt class=\"img-responsive wp-image-6569\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-80-66x44.png 66w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-80.png 150w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-19\"><p style=\"font-weight: 300; font-size: 14px; margin: 0;\"><span style=\"color: red;\">\u2794<\/span> Generaci\u00f3n de reportes flash y posibilidad de generar \u201cdashboards\u201d que faciliten o apoyen la toma de decisiones informadas.<br \/>\n<span style=\"color: red;\">\u2794<\/span> Monitoreo a las personas o instituciones para conocer sus acciones, t\u00e1cticas y estrategias empleadas para captar atenci\u00f3n y respuesta de la audiencia.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column comunicacion\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"comunicacion\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-text fusion-text-20\"><h2><b>An\u00e1lisis de Conceptos y de Comunicaci\u00f3n<\/b><\/h2>\n<p>Combinamos metodolog\u00edas tradicionales de investigaci\u00f3n con herramientas innovadoras basadas en neurociencia (Neuro Master), para que cada mensaje logre su objetivo: captar la atenci\u00f3n, generar empat\u00eda y dejar huella.<\/p>\n<h3><b>\u00bfQu\u00e9 evaluamos?<\/b><\/h3>\n<ul>\n<li>Ideas, conceptos<\/li>\n<li>Claridad del mensaje.<\/li>\n<li>Coherencia con los valores institucionales.<\/li>\n<li>Nivel de recordaci\u00f3n espont\u00e1nea y asistida.<\/li>\n<li>Impacto emocional y grado de persuasi\u00f3n.<\/li>\n<li>Reacci\u00f3n frente a distintos formatos (video, gr\u00e1fica, radio, redes).<\/li>\n<\/ul>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/masterresearch.mx\/portfolio-items\/posicionamiento-de-marca\/\" target=\"_blank\" aria-label=\"pose\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/pose.png\" alt class=\"img-responsive wp-image-6692\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-21\"><p style=\"font-weight: 300; font-size: 14px; margin: 0;\"><span style=\"color: red;\">\u2794<\/span> Mejora la efectividad y recordaci\u00f3n de los mensajes publicitarios y de propaganda, en forma previa y posterior a su publicaci\u00f3n.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-13 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/masterresearch.mx\/neuromaster\/\" target=\"_blank\" aria-label=\"Pre Test y Post Test Publicitario (1)\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Pre-Test-y-Post-Test-Publicitario-1.png\" alt class=\"img-responsive wp-image-6571\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Pre-Test-y-Post-Test-Publicitario-1-66x44.png 66w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Pre-Test-y-Post-Test-Publicitario-1.png 150w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-22\"><p style=\"font-weight: 300; font-size: 14px; margin: 0;\"><span style=\"color: red;\">\u2794<\/span> Incrementa la efectividad de tus campa\u00f1as de promoci\u00f3n y publicidad usando Neurociencias.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-14 hover-type-none\"><img decoding=\"async\" width=\"650\" height=\"700\" title=\"board fondos\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/board-fondos.png\" alt class=\"img-responsive wp-image-6601\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/board-fondos-200x215.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/board-fondos-400x431.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/board-fondos-600x646.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/board-fondos.png 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#d8d8d8;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-15 hover-type-none\"><img decoding=\"async\" width=\"650\" height=\"750\" title=\"opinios\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/opinios.jpg\" alt class=\"img-responsive wp-image-6694\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/opinios-200x231.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/opinios-400x462.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/opinios-600x692.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/opinios.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column opinion\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"opinion\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-separator fusion-full-width-sep imagen\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:10px;width:100%;\" id=\"imagen\"><\/div><div class=\"fusion-text fusion-text-23\"><h2><b>Estudios de Percepci\u00f3n y de Opini\u00f3n<\/b><\/h2>\n<p>En Master Research te ayudamos a construir ese puente con la sociedad, a trav\u00e9s de estudios de percepci\u00f3n y opini\u00f3n p\u00fablica dise\u00f1ados con altos est\u00e1ndares t\u00e9cnicos y adaptados a tu contexto.<\/p>\n<p>Conecta con la ciudadan\u00eda. Toma decisiones con sentido.<\/p>\n<p><b>\u00bfQu\u00e9 investigamos?<\/b><\/p>\n<ul>\n<li>Grado de satisfacci\u00f3n ciudadana con servicios p\u00fablicos (salud, educaci\u00f3n, seguridad, transporte, etc.).<\/li>\n<li>Confianza institucional en autoridades, organismos y procesos.<\/li>\n<li>Evaluaci\u00f3n de imagen p\u00fablica de funcionarios o voceros.<\/li>\n<li>Temas prioritarios para la poblaci\u00f3n en distintos niveles (barrial, municipal, estatal, nacional).<\/li>\n<li>Clima social, preocupaciones, expectativas y estados de \u00e1nimo.<\/li>\n<li>Nivel de conocimiento, aceptaci\u00f3n y comprensi\u00f3n de pol\u00edticas, programas o reformas.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:120px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-16 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/masterresearch.mx\/estudios-cualitativos\/#grupos\" target=\"_blank\" aria-label=\"Graficosw\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Graficosw-150x150.png\" alt class=\"img-responsive wp-image-6605\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Graficosw-200x200.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Graficosw-400x400.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/Graficosw.png 500w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 150px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-24\"><p><span style=\"color: #ff0000;\">Entrevistas y Sesiones de grupo<\/span><\/p>\n<p style=\"font-weight: 300; font-size: 14px; margin: 0;\"><span style=\"color: red;\">\u2794<\/span> Estos estudios permiten explorar a fondo la experiencia, expectativas y necesidades de la audiencia mediante t\u00e9cnicas de an\u00e1lisis especializadas, proporcionando informaci\u00f3n detallada sobre sus percepciones, motivaciones y comportamientos<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-17 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/masterresearch.mx\/estudios-cualitativos\/#opinion\" target=\"_blank\" aria-label=\"opinion\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/opinion.jpg\" alt class=\"img-responsive wp-image-6696\"\/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e2e2e2;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-25\"><p><span style=\"color: #ff0000;\">Estudios de Opini\u00f3n<\/span><\/p>\n<p style=\"font-weight: 300; font-size: 14px; margin: 0;\"><span style=\"color: red;\">\u2794<\/span> Brindan informaci\u00f3n estrat\u00e9gica para los organismos gubernamentales, medios de comunicaci\u00f3n y actores pol\u00edticos que buscan tomar decisiones basadas en el conocimiento de la poblaci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-26\"><h2><b>Nuestra experiencia<\/b><\/h2>\n<p>Somos un equipo especializado en el dise\u00f1o y ejecuci\u00f3n de proyectos estrat\u00e9gicos para instituciones gubernamentales. Nuestra trayectoria nos permite ofrecer soluciones efectivas y adaptadas a las necesidades del sector p\u00fablico.<\/p>\n<\/div><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 fusion-carousel-border\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-carousel--carousel awb-swiper-dots-position-bottom\" data-layout=\"carousel\" data-autoplay=\"no\" data-autoplayspeed=\"2500\" data-autoplaypause=\"no\" data-loop=\"yes\" data-columns=\"5\" data-columnsmedium=\"1\" data-columnssmall=\"1\" data-itemmargin=\"13\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" data-pagination=\"bullets\" style=\"--awb-border-width:1px;--awb-border-color:#e9eaee;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/ift.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/ift-200x100.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/ift.jpg 300w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 1007px) 230px, (min-width: 915px) 287px, (min-width: 824px) 383px, (min-width: 732px) 574px, (min-width: 640px) 732px, \" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/corena.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/corena-200x100.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/corena.jpg 300w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 1007px) 230px, (min-width: 915px) 287px, (min-width: 824px) 383px, (min-width: 732px) 574px, (min-width: 640px) 732px, \" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/mexpse.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/mexpse-200x100.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/mexpse.jpg 300w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 1007px) 230px, (min-width: 915px) 287px, (min-width: 824px) 383px, (min-width: 732px) 574px, (min-width: 640px) 732px, \" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/imsse.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/imsse-200x100.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/imsse.jpg 300w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 1007px) 230px, (min-width: 915px) 287px, (min-width: 824px) 383px, (min-width: 732px) 574px, (min-width: 640px) 732px, \" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/sagarpas.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/sagarpas-200x100.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/sagarpas.jpg 300w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 1007px) 230px, (min-width: 915px) 287px, (min-width: 824px) 383px, (min-width: 732px) 574px, (min-width: 640px) 732px, \" \/><\/div><\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-text fusion-text-27\"><p>Confiamos en la transparencia, el rigor metodol\u00f3gico y la utilidad social de la informaci\u00f3n como pilares de nuestro trabajo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-18 hover-type-none\"><img decoding=\"async\" width=\"279\" height=\"300\" title=\"propuestae\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae-279x300.png\" alt class=\"img-responsive wp-image-6622\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae-200x215.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae-400x431.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae-600x646.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae.png 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:70px;margin-bottom:70px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-28\"><h2><b>\u00bfTienes un proyecto en puerta?<\/b><\/h2>\n<p>Trabajemos juntos para generar inteligencia social y estrat\u00e9gica al servicio de tu instituci\u00f3n.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"lightbox\" rel=\"iLightbox\" href=\"https:\/\/masterresearch.mx\/contacto-gobierno\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Solicita una propuesta personalizada<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"class_list":["post-6539","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/pages\/6539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6539"}],"version-history":[{"count":118,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/pages\/6539\/revisions"}],"predecessor-version":[{"id":8407,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/pages\/6539\/revisions\/8407"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}