{"id":6922,"date":"2025-05-16T12:49:53","date_gmt":"2025-05-16T18:49:53","guid":{"rendered":"https:\/\/masterresearch.mx\/?page_id=6922"},"modified":"2025-07-14T07:58:22","modified_gmt":"2025-07-14T13:58:22","slug":"estudios-de-mercado","status":"publish","type":"page","link":"https:\/\/masterresearch.mx\/?page_id=6922","title":{"rendered":"ESTUDIOS DE MERCADO"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"150\" title=\"estudio de mercado\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-300x150.png\" alt class=\"img-responsive wp-image-6927\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-200x100.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-400x200.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-600x300.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-800x400.png 800w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-1200x600.png 1200w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-rotating fusion-animate-once fusion-title-flipInX fusion-title-size-one fusion-animated\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:50px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto Condensed&quot;;font-style:normal;font-weight:400;margin:0;text-transform:uppercase;font-size:1em;\"><span class=\"fusion-animated-text-prefix\">ESTUDIOS DE MERCADO<\/span> <span class=\"fusion-animated-texts-wrapper\" style=\"color:#494949;\" data-length=\"line\" data-minDisplayTime=\"1200\"><span class=\"fusion-animated-texts\"><span data-in-effect=\"flipInX\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"flipOutX\">Insight De Oferta y Demanda de tu Mercado<\/span><span data-in-effect=\"flipInX\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"flipOutX\">Mejora la calidad en el servicio.<\/span><\/span><\/span> <span class=\"fusion-animated-text-postfix\"><\/span><\/h1><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><div class=\"fusion-text fusion-text-2\">\n<p>Brindamos soluciones integrales, personalizadas y \u00fanicas, dise\u00f1adas para adaptarse a las necesidades espec\u00edficas de cada cliente. A trav\u00e9s del conocimiento profundo del consumidor, la comunicaci\u00f3n efectiva hacia distintos segmentos y la selecci\u00f3n estrat\u00e9gica de medios, fortalecemos el posicionamiento de marca, fomentamos la lealtad del cliente y aumentamos la participaci\u00f3n en el mercado.<\/p>\n<\/div>\n<\/div><div style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"lightbox\" rel=\"iLightbox\" href=\"https:\/\/masterresearch.mx\/portfolio-items\/form-estudio-de-mercado\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00e1s informaci\u00f3n<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"150\" title=\"estudio de mercado\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-300x150.png\" alt class=\"img-responsive wp-image-6927\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-200x100.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-400x200.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-600x300.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-800x400.png 800w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/estudio-de-mercado-1200x600.png 1200w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-rotating fusion-animate-once fusion-title-flipInX fusion-title-size-one fusion-animated\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:50px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto Condensed&quot;;font-style:normal;font-weight:400;margin:0;text-transform:uppercase;font-size:1em;\"><span class=\"fusion-animated-text-prefix\">ESTUDIOS DE MERCADO<\/span>  <span class=\"fusion-animated-text-postfix\"><\/span><\/h1><\/div><div class=\"fusion-text fusion-text-2\"><h2><span style=\"color: #000000;\">Insight De Oferta y Demanda de tu Mercado<\/span><\/h2>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\"><div class=\"fusion-text fusion-text-2\">\n<p>Brindamos soluciones integrales, personalizadas y \u00fanicas, dise\u00f1adas para adaptarse a las necesidades espec\u00edficas de cada cliente. A trav\u00e9s del conocimiento profundo del consumidor, la comunicaci\u00f3n efectiva hacia distintos segmentos y la selecci\u00f3n estrat\u00e9gica de medios, fortalecemos el posicionamiento de marca, fomentamos la lealtad del cliente y aumentamos la participaci\u00f3n en el mercado.<\/p>\n<\/div>\n<\/div><div style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"lightbox\" rel=\"iLightbox\" href=\"https:\/\/masterresearch.mx\/portfolio-items\/form-estudio-de-mercado\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00e1s informaci\u00f3n<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:25px;--awb-background-color:rgba(205,3,46,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><h2 style=\"text-align: left;\"><span style=\"color: #cd032e;\"><strong>\u00bfPOR QU\u00c9 ELEGIR A MASTER?<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>DIFERENCIADORES QUE RESPALDAN NUESTRA EXPERIENCIA<\/strong><\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first fusion-column-no-min-height\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-3 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-3\"><img decoding=\"async\" width=\"650\" height=\"450\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/1-1.png\" alt class=\"img-responsive wp-image-6998\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/1-1-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/1-1-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/1-1-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/1-1.png 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><ul style=\"--awb-item-padding-top:16px;--awb-item-padding-right:16px;--awb-item-padding-bottom:16px;--awb-item-padding-left:16px;--awb-odd-row-bgcolor:var(--awb-color3);--awb-even-row-bgcolor:#b0b3b6;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:rgba(206,3,48,0);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ce0330;\"><strong>M\u00e1s de 30 a\u00f1os<\/strong><\/span> de experiencia en la industria.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Colaboradores con <span style=\"color: #ce0330;\"><strong>m\u00e1s de 20 a\u00f1os de experiencia profesional<\/strong><\/span> en el \u00e1rea de inteligencia de mercados.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ce0330;\"><strong>L\u00edder<\/strong><\/span> en estudios de Inteligencia de Mercados.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Contamos con <span style=\"color: #ce0330;\"><strong>alta lealtad<\/strong><\/span> de nuestros clientes, de 5 a 30 a\u00f1os como proveedores.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ce0330;\"><strong>Certificaciones ISO 9001:2015, ESIMM 2022 y Proveedor Confiable BBVA<\/strong><\/span> en servicios de inteligencia e investigaci\u00f3n de mercados con metodolog\u00edas cualitativas, cuantitativas y Mystery Shopping.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong><span style=\"color: #ce0330;\">Garant\u00eda de satisfacci\u00f3n<\/span>.<\/strong> \u00cdndice de satisfacci\u00f3n de m\u00e1s del 95%.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ce0330;\"><strong>Proceso de Seguridad de la Informaci\u00f3n<\/strong><\/span> y p\u00f3liza de ciberseguridad.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ce0330;\"><strong>Estudios con an\u00e1lisis profundo<\/strong><\/span> y recomendaciones accionables.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\"><h2><strong><span style=\"color: #cd032e;\">NUESTRA OFERTA DE VALOR:<\/span><\/strong><\/h2>\n<h3><span style=\"color: #000000;\"><strong>SOLUCIONES A LA MEDIDA CON COMPROMISO Y EXCELENCIA<\/strong><\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-4 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-4\"><img decoding=\"async\" width=\"650\" height=\"450\" title=\"2\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/2.jpg\" alt class=\"img-responsive wp-image-6760\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/2-200x138.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/2-400x277.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/2-600x415.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/2.jpg 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:lowercase;\"><h3><span style=\"color: #ce0330;\"><strong>CUSTOMIZACI\u00d3N:<\/strong><\/span><\/h3><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-dotted\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p style=\"text-align: justify;\">Brindamos <strong>soluciones personalizadas<\/strong> y \u00fanicas que se adaptan a las necesidades espec\u00edficas de cada uno de nuestros clientes. En <strong>Master Research<\/strong>, entendemos que cada cliente es \u00fanico y nos esforzamos por generar resultados que reflejen sus objetivos. Nuestro inter\u00e9s es invertir tiempo y recursos en conocer y atender <strong>las necesidades y expectativas de nuestros clientes.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:lowercase;\"><h3><span style=\"color: #ce0330;\"><strong>DESEMPE\u00d1O:<\/strong><\/span><\/h3><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-dotted\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p style=\"text-align: justify;\"><strong>Nos comprometemos<\/strong> a cumplir con los estudios y proyectos contratados con alto nivel de eficacia, eficiencia y calidad. <strong>Entendemos que el desempe\u00f1o<\/strong> <strong>es fundamental<\/strong> y buscamos superar las expectativas de nuestros clientes. Antes de iniciar un proyecto, integramos elementos que generen confianza en la ejecuci\u00f3n de los mismos.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-8\"><h2 class=\"titulo\" data-fontsize=\"28\" data-lineheight=\"46.76px\"><span style=\"color: #cd032e;\"><strong>\u00bfQU\u00c9 SON LOS ESTUDIOS DE MERCADO?<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>\u00bfY POR QU\u00c9 SON LA CLAVE PARA TOMAR DECISIONES ESTRAT\u00c9GICAS?<\/strong><\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-image:url(&#039;https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/2.jpg&#039;);--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy fusion-column-has-bg-image\" data-bg-url=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/2.jpg\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-5 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-5\"><img decoding=\"async\" width=\"650\" height=\"450\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/2-2.png\" alt class=\"img-responsive wp-image-7001\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/2-2-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/2-2-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/2-2-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/2-2.png 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-9\"><p style=\"text-align: justify;\">Los estudios de mercado son herramientas clave que permiten identificar la demanda de un producto o servicio, analizar tendencias de consumo, conocer a los competidores, los canales de distribuci\u00f3n utilizados y las condiciones comerciales del entorno.<br data-start=\"436\" data-end=\"439\" \/>En <strong data-start=\"442\" data-end=\"471\">Master Research Solutions<\/strong>, nos especializamos en la realizaci\u00f3n de este tipo de estudios, proporcionando informaci\u00f3n estrat\u00e9gica que facilita la toma de decisiones y fortalece la competitividad de nuestros clientes.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(255,255,255,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-10\"><h2 class=\"titulo\"><span style=\"color: #cd032e;\"><strong>BENEFICIOS CLAVE DE NUESTROS ESTUDIOS:<\/strong><\/span><\/h2>\n<h4 class=\"titulo gris\"><span style=\"color: #000000;\"><strong>INFORMACI\u00d3N PRECISA PARA DECISIONES INTELIGENTES.<\/strong><\/span><\/h4>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-margin-top:15px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-6 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-6\"><img decoding=\"async\" width=\"650\" height=\"450\" title=\"4\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/4.jpg\" alt class=\"img-responsive wp-image-6780\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/4-200x138.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/4-400x277.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/4-600x415.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/4.jpg 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><ul style=\"--awb-item-padding-top:16px;--awb-item-padding-right:16px;--awb-item-padding-left:16px;--awb-odd-row-bgcolor:var(--awb-color3);--awb-even-row-bgcolor:#b0b3b6;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:rgba(206,3,48,0);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-2 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ce0330;\"><strong>Identifica y comprende<\/strong><\/span> las caracter\u00edsticas y el funcionamiento de un mercado.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Permite <span style=\"color: #ce0330;\"><strong>anticiparte ante cambios en la din\u00e1mica<\/strong><\/span> de la industria.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ce0330;\"><strong>Te mantiene actualizado<\/strong> <\/span>respecto a tendencias, expectativas y necesidades de los clientes.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Conocer el <span style=\"color: #ce0330;\"><strong>potencial<\/strong> <\/span>del mercado y con ello desarrollar ventajas competitivas.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Maximiza posibilidad de<span style=\"color: #ce0330;\"><strong> \u00e9xito<\/strong><\/span> en emprendimientos al conocer entorno y realizar planeaciones adecuadas.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(255,255,255,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-11\"><h2 class=\"titulo\"><span style=\"color: #cd032e;\"><strong>METODOLOG\u00cdA:<\/strong><\/span><\/h2>\n<h4 class=\"titulo gris\"><span style=\"color: #000000;\"><strong>\u00bfC\u00d3MO SE REALIZA UN ESTUDIO DE MERCADO?<\/strong><\/span><\/h4>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-margin-top:15px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-7 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-7\"><img decoding=\"async\" width=\"650\" height=\"450\" title=\"Dise\u00f1o sin t\u00edtulo\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/Diseno-sin-titulo.png\" alt class=\"img-responsive wp-image-6988\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/Diseno-sin-titulo-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/Diseno-sin-titulo-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/Diseno-sin-titulo-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/Diseno-sin-titulo.png 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-12\" style=\"--awb-margin-top:30px;\"><p style=\"text-align: justify;\">En <strong data-start=\"66\" data-end=\"95\">Master Research Solutions<\/strong> seguimos un proceso estructurado y preciso para garantizar que cada estudio de mercado brinde resultados confiables y accionables. Comenzamos definiendo claramente el objetivo del estudio, comprendiendo a fondo las necesidades del cliente. Luego dise\u00f1amos la metodolog\u00eda adecuada, seleccionando las herramientas y t\u00e9cnicas m\u00e1s efectivas para obtener la informaci\u00f3n necesaria. La recopilaci\u00f3n de datos se realiza de manera rigurosa, asegurando calidad y relevancia. Posteriormente, analizamos la informaci\u00f3n obtenida para extraer insights valiosos. Finalmente, elaboramos entregables claros y \u00fatiles, orientados a apoyar decisiones estrat\u00e9gicas con base s\u00f3lida.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(255,255,255,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-13\"><h2 class=\"titulo\"><span style=\"color: #cd032e;\"><strong>TIPOS DE ESTUDIOS DE MERCADO:<\/strong><\/span><\/h2>\n<h4 class=\"titulo gris\"><span style=\"color: #000000;\"><strong>\u00bfCU\u00c1LES SON LAS 3 VERTIENTES DEL MERCADO?\u00a0<\/strong><\/span><\/h4>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-margin-top:15px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-8 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-8\"><img decoding=\"async\" width=\"650\" height=\"450\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-1.jpg\" alt class=\"img-responsive wp-image-6802\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-1-200x138.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-1-400x277.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-1-600x415.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-1.jpg 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:20px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:#e2e2e2;--awb-divider-hover-color:#e2e2e2;--awb-icon-color:#ffffff;--awb-title-color:#000000;--awb-content-color:#000000;--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:#ce0330;--awb-title-font-family:&quot;Roboto Condensed&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:22px;--awb-content-font-family:Tahoma, Geneva, sans-serif;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-6922-1\"><div class=\"fusion-panel panel-default panel-aae3df623780eafd6 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_aae3df623780eafd6\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"aae3df623780eafd6\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6922-1\" data-target=\"#aae3df623780eafd6\" href=\"#aae3df623780eafd6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">An\u00e1lisis de Mercado<\/span><\/a><\/h4><\/div><div id=\"aae3df623780eafd6\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_aae3df623780eafd6\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Examina el entorno, identifica oportunidades y mide el comportamiento del cliente.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d9c0527fa99d6b849 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_d9c0527fa99d6b849\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"d9c0527fa99d6b849\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6922-1\" data-target=\"#d9c0527fa99d6b849\" href=\"#d9c0527fa99d6b849\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Viabilidad de Mercado.<\/span><\/a><\/h4><\/div><div id=\"d9c0527fa99d6b849\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_d9c0527fa99d6b849\"><div class=\"panel-body toggle-content fusion-clearfix\">Determina si existe demanda suficiente y condiciones favorables para competir.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-03eacdb395889b06f fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_03eacdb395889b06f\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"03eacdb395889b06f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6922-1\" data-target=\"#03eacdb395889b06f\" href=\"#03eacdb395889b06f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Factibilidad de Mercado.<\/span><\/a><\/h4><\/div><div id=\"03eacdb395889b06f\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_03eacdb395889b06f\"><div class=\"panel-body toggle-content fusion-clearfix\">Analiza si el proyecto puede ejecutarse con \u00e9xito seg\u00fan recursos y contexto.<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(255,255,255,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-14\"><h2 class=\"titulo\">I. <span style=\"color: #cd032e;\"><strong>AN\u00c1LISIS DEL MERCADO:<\/strong><\/span><\/h2>\n<h4 class=\"titulo gris\"><span style=\"color: #000000;\"><strong>\u00bfPARA QU\u00c9 NOS SIRVE UN AN\u00c1LISIS DEL MERCADO?\u00a0<\/strong><\/span><\/h4>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-16 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-margin-top:15px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-9 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-9\"><img decoding=\"async\" width=\"650\" height=\"450\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-3.jpg\" alt class=\"img-responsive wp-image-6816\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-3-200x138.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-3-400x277.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-3-600x415.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/05\/OBJETIVO-3.jpg 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:35px;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-15\"><p>El An\u00e1lisis de Mercado nos sirve para conocer a profundidad un mercado: para entender su<strong> tama\u00f1o, din\u00e1mica, actores clave<\/strong> (competidores) y <strong>oportunidades<\/strong>.<\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:20px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:#e2e2e2;--awb-divider-hover-color:#e2e2e2;--awb-icon-color:#ffffff;--awb-title-color:#000000;--awb-content-color:#000000;--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:#ce0330;--awb-title-font-family:&quot;Roboto Condensed&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:22px;--awb-content-font-family:Tahoma, Geneva, sans-serif;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-6922-2\"><div class=\"fusion-panel panel-default panel-69ab460d7a8e0ab6a fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_69ab460d7a8e0ab6a\"><a aria-expanded=\"false\" aria-controls=\"69ab460d7a8e0ab6a\" role=\"button\" data-toggle=\"collapse\" data-target=\"#69ab460d7a8e0ab6a\" href=\"#69ab460d7a8e0ab6a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-circle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Tama\u00f1o del mercado:<\/span><\/a><\/h4><\/div><div id=\"69ab460d7a8e0ab6a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_69ab460d7a8e0ab6a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u00bfCu\u00e1ntos consumidores potenciales hay? \u00bfCu\u00e1l es el volumen de ventas estimado?<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6a355dcd682645b5a fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_6a355dcd682645b5a\"><a aria-expanded=\"false\" aria-controls=\"6a355dcd682645b5a\" role=\"button\" data-toggle=\"collapse\" data-target=\"#6a355dcd682645b5a\" href=\"#6a355dcd682645b5a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-circle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Segmentaci\u00f3n del mercado:<\/span><\/a><\/h4><\/div><div id=\"6a355dcd682645b5a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_6a355dcd682645b5a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u00bfC\u00f3mo se divide el mercado por edad,nivel socioecon\u00f3mico, comportamiento, etc.?<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-cb5841b51efdb470c fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_cb5841b51efdb470c\"><a aria-expanded=\"false\" aria-controls=\"cb5841b51efdb470c\" role=\"button\" data-toggle=\"collapse\" data-target=\"#cb5841b51efdb470c\" href=\"#cb5841b51efdb470c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-circle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Tendencias y comportamiento del consumidor:<\/span><\/a><\/h4><\/div><div id=\"cb5841b51efdb470c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_cb5841b51efdb470c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u00bfQu\u00e9 cambios est\u00e1n ocurriendo? \u00bfQu\u00e9 est\u00e1 demandando la gente?<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-bad8330b3c61ac1cf fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_bad8330b3c61ac1cf\"><a aria-expanded=\"false\" aria-controls=\"bad8330b3c61ac1cf\" role=\"button\" data-toggle=\"collapse\" data-target=\"#bad8330b3c61ac1cf\" href=\"#bad8330b3c61ac1cf\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-circle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Competencia:<\/span><\/a><\/h4><\/div><div id=\"bad8330b3c61ac1cf\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_bad8330b3c61ac1cf\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u00bfQui\u00e9nes son los jugadores clave? \u00bfQu\u00e9 cuota de mercado tienen? \u00bfCu\u00e1les son sus fortalezas y debilidades?<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b0ae76c4a3296bf57 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_b0ae76c4a3296bf57\"><a aria-expanded=\"false\" aria-controls=\"b0ae76c4a3296bf57\" role=\"button\" data-toggle=\"collapse\" data-target=\"#b0ae76c4a3296bf57\" href=\"#b0ae76c4a3296bf57\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-circle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Factores externos:<\/span><\/a><\/h4><\/div><div id=\"b0ae76c4a3296bf57\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b0ae76c4a3296bf57\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Situaci\u00f3n econ\u00f3mica, regulaciones, barreras de entrada, innovaci\u00f3n tecnol\u00f3gica, etc.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-17 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(255,255,255,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-16\"><h2 class=\"titulo\"><span style=\"color: #cd032e;\"><strong>II. VIABILIDAD DE MERCADO:<\/strong><\/span><\/h2>\n<h4 class=\"titulo gris\"><span style=\"color: #000000;\"><strong>\u00bfQU\u00c9 PERMITE DETERMINAR?\u00a0<\/strong><\/span><\/h4>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-10 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-10\"><img decoding=\"async\" width=\"650\" height=\"450\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/3-3.png\" alt class=\"img-responsive wp-image-7003\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/3-3-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/3-3-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/3-3-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/3-3.png 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:35px;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-17\"><p>El estudio de Viabilidad de Mercado permite determinar <strong>si un producto, servicio o proyecto tiene potencial real de \u00e9xito comercial<\/strong> en un mercado espec\u00edfico.<\/p>\n<h3><strong><span style=\"color: #ce0330;\">\u00bfQu\u00e9 se eval\u00faa?<\/span><\/strong><\/h3>\n<p>Eval\u00faa si hay una demanda suficiente, si el entorno es favorable y si es posible competir de manera rentable.<\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:20px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:#e2e2e2;--awb-divider-hover-color:#e2e2e2;--awb-icon-color:#ffffff;--awb-title-color:#000000;--awb-content-color:#000000;--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:#ce0330;--awb-title-font-family:&quot;Roboto Condensed&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:22px;--awb-content-font-family:Tahoma, Geneva, sans-serif;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-6922-3\"><div class=\"fusion-panel panel-default panel-c73a86df1f61ea270 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_c73a86df1f61ea270\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"c73a86df1f61ea270\" role=\"button\" data-toggle=\"collapse\" data-target=\"#c73a86df1f61ea270\" href=\"#c73a86df1f61ea270\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-circle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Este estudio provee KPIs de los siguientes rubros:<\/span><\/a><\/h4><\/div><div id=\"c73a86df1f61ea270\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_c73a86df1f61ea270\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>Tama\u00f1o y demanda del mercado<\/li>\n<li>Perfil del consumidor \/ usuario<\/li>\n<li>Competencia<\/li>\n<li>Viabilidad financiera, comercial y operativa<\/li>\n<li>Acceso y canales de distribuci\u00f3n<\/li>\n<li>Factores externos y regulatorios<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-19 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(255,255,255,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-18\"><h2 class=\"titulo\"><span style=\"color: #cd032e;\"><strong>III. FACTIBILIDAD DE MERCADO:<\/strong><\/span><\/h2>\n<h4 class=\"titulo gris\"><span style=\"color: #000000;\"><strong>\u00bfQU\u00c9 PERMITE DETERMINAR?\u00a0<\/strong><\/span><\/h4>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-20 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:rgba(183,183,183,0.72);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-background-color:rgba(0,0,0,0.05);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-11 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-11\"><img decoding=\"async\" width=\"650\" height=\"450\" title=\"4-4\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/4-4.png\" alt class=\"img-responsive wp-image-7006\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/4-4-200x138.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/4-4-400x277.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/4-4-600x415.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/06\/4-4.png 650w\" sizes=\"(max-width: 850px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:35px;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-19\"><p>La factibilidad de mercado va m\u00e1s all\u00e1 de validar si hay una oportunidad (viabilidad), y se enfoca en <strong>si realmente es posible competir, entregar valor y sostener la operaci\u00f3n<\/strong>.<\/p>\n<h3><strong><span style=\"color: #ce0330;\">\u00bfQu\u00e9 se eval\u00faa?<\/span><\/strong><\/h3>\n<p>La posibilidad de colocarse de manera efectiva en el mercado, considerando no solo la demanda, sino tambi\u00e9n la capacidad de la organizaci\u00f3n o iniciativa para operar con \u00e9xito en ese entorno espec\u00edfico.<\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:20px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:#e2e2e2;--awb-divider-hover-color:#e2e2e2;--awb-icon-color:#ffffff;--awb-title-color:#000000;--awb-content-color:#000000;--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:#ce0330;--awb-title-font-family:&quot;Roboto Condensed&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:22px;--awb-content-font-family:Tahoma, Geneva, sans-serif;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-6922-4\"><div class=\"fusion-panel panel-default panel-516d8a313077f0a02 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_516d8a313077f0a02\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"516d8a313077f0a02\" role=\"button\" data-toggle=\"collapse\" data-target=\"#516d8a313077f0a02\" href=\"#516d8a313077f0a02\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-circle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfPara qu\u00e9 sirve?<\/span><\/a><\/h4><\/div><div id=\"516d8a313077f0a02\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_516d8a313077f0a02\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>Conocer si la oferta puede desarrollarse y sostenerse comercialmente.<\/li>\n<li>Determinar si las condiciones de acceso, operaci\u00f3n y competencia permiten lanzar el proyecto.<\/li>\n<li>Definir si la organizaci\u00f3n tiene los recursos,capacidades y canales adecuados.<\/li>\n<li>Identificar restricciones log\u00edsticas, t\u00e9cnicas o legales que puedan impedir la entrada al mercado.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-21 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ce0330;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-20\"><h3><span style=\"color: #ffffff;\">\u00bfDeseas m\u00e1s informaci\u00f3n? Comun\u00edcate ahora mismo<\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#ce0330;--button_accent_hover_color:#ffffff;--button_border_hover_color:#b70110;--button_gradient_top_color:#ffffff;--button_gradient_bottom_color:#ffffff;--button_gradient_top_color_hover:#d23526;--button_gradient_bottom_color_hover:#a00305;\" target=\"_self\" href=\"tel:5520002820\"><i class=\"fa-phone fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">cont\u00e1ctanos <\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-22 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img decoding=\"async\" width=\"279\" height=\"300\" title=\"propuestae\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae-279x300.png\" alt class=\"img-responsive wp-image-6622\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae-200x215.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae-400x431.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae-600x646.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2025\/04\/propuestae.png 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:70px;margin-bottom:70px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-21\"><h2><b>\u00bfTienes un proyecto en puerta?<\/b><\/h2>\n<p>Trabajemos juntos para generar inteligencia social y estrat\u00e9gica al servicio de tu instituci\u00f3n.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"lightbox\" rel=\"iLightbox\" href=\"https:\/\/masterresearch.mx\/contacto-gobierno\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Solicita una propuesta personalizada<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: 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