{"id":1494,"date":"2020-02-19T10:28:31","date_gmt":"2020-02-19T16:28:31","guid":{"rendered":"https:\/\/masterresearch.mx\/?p=1494"},"modified":"2020-05-29T09:58:21","modified_gmt":"2020-05-29T15:58:21","slug":"me-quiere-no-me-quiere","status":"publish","type":"post","link":"https:\/\/masterresearch.mx\/?p=1494","title":{"rendered":"\u00bfMe quiere\u2026 no me quiere?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 class=\"titulo ng-binding\"><span class=\"ez-toc-section\" id=\"%C2%BFME_QUIERE%E2%80%A6_NO_ME_QUIERE\"><\/span>\u00bfME QUIERE\u2026 NO ME QUIERE?<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos de articulo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masterresearch.mx\/?p=1494\/#%C2%BFME_QUIERE%E2%80%A6_NO_ME_QUIERE\" >\u00bfME QUIERE\u2026 NO ME QUIERE?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masterresearch.mx\/?p=1494\/#Autor_Arleth_Sanchez\" >Autor:\u00a0Arleth S\u00e1nchez<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/masterresearch.mx\/?p=1494\/#BUSCA\" >BUSCA:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/masterresearch.mx\/?p=1494\/#ULTIMOS_ARTICULOS\" >\u00daLTIMOS ART\u00cdCULOS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/masterresearch.mx\/?p=1494\/#CATEGORIAS\" >CATEGORIAS<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"awb-image-frame awb-image-frame-1 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-glow imageframe-1\" style=\"-webkit-box-shadow: 0 0 3px rgba(0,0,0,0.3);box-shadow: 0 0 3px rgba(0,0,0,0.3);\"><img decoding=\"async\" width=\"760\" height=\"510\" alt=\"\u00bfME QUIERE\u2026 NO ME QUIERE?\" title=\"avion en atardecer\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/1-1.jpg\" class=\"img-responsive wp-image-2371\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/1-1-200x134.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/1-1-400x268.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/1-1-600x403.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/1-1.jpg 760w\" sizes=\"(max-width: 850px) 100vw, 760px\" \/><\/span><\/div><\/div><div class=\"fusion-text fusion-text-2\"><h3><span class=\"ez-toc-section\" id=\"Autor_Arleth_Sanchez\"><\/span><span class=\"escrito-por\">Autor:\u00a0<\/span><span class=\"autor red ng-binding\" style=\"color: #ce0330;\">Arleth S\u00e1nchez<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><p>Personalmente baso mis compras en el nivel de satisfacci\u00f3n que encuentro durante el proceso de compra, si los representantes de la marca hacen buen trabajo y me ofrecen una asesor\u00eda real sobre los productos que ofrecen, me quedo con ellos, establezco una relaci\u00f3n leal con la marca y los recomiendo.<\/p>\n<p>\u00bfQu\u00e9 pasar\u00eda si las empresas contactaran a todos sus clientes y les preguntaran qu\u00e9 opinan de su empresa? \u00bfTendr\u00edan buenas opiniones sobre su producto? \u00bfQu\u00e9 tal sobre el proceso de compra? \u00bfSer\u00eda esta informaci\u00f3n importante para crear clientes satisfechos? Definitivamente, s\u00ed.<\/p>\n<p>Una de las pr\u00e1cticas corporativas que m\u00e1s escozor me causa es la sobreventa de vuelos, la idea de llegar al aeropuerto y enfrentarme con un vuelo sobrevendido me aterra. Esta pr\u00e1ctica, que no es ilegal, consiste en vender un margen extra de asientos porque seg\u00fan la estad\u00edstica, siempre habr\u00e1 pasajeros que no llegar\u00e1n a tiempo, aunque no siempre ocurre.<\/p>\n<p>El 9 de abril del a\u00f1o pasado, el vuelo 3411 de United Airlines gener\u00f3 pol\u00e9mica mundial por el maltrato hacia uno de sus pasajeros, el video que registr\u00f3 el abuso fue publicado en redes sociales, se volvi\u00f3 viral y caus\u00f3 toda clase de opiniones negativas hacia la aerol\u00ednea.<\/p>\n<p>El video muestra a representantes de la aerol\u00ednea sacando del avi\u00f3n a un pasajero con uso de fuerza excesiva, el motivo: sobrecupo. Las consecuencias para la aerol\u00ednea han sido graves, despu\u00e9s de que sus primeras declaraciones fueran evasivas, sus acciones cayeron un 4,4%, lo que representa casi $ 1000 millones de d\u00f3lares.<\/p>\n<p>El da\u00f1o infringido a un solo pasajero\u00a0<em>versus<\/em>\u00a0el da\u00f1o econ\u00f3mico para la aerol\u00ednea no tiene comparaci\u00f3n, m\u00e1s vale que a partir de ahora cuiden la satisfacci\u00f3n del cliente, puesto que es \u00e9l y nadie m\u00e1s, quien invierte su dinero en las empresas, en tu empresa, en tu marca.<\/p>\n<p>Para medir la satisfacci\u00f3n del cliente, Master Research ofrece\u00a0<a href=\"https:\/\/masterresearch.mx\/soluciones\/analisis-cliente\/master-cx\" target=\"_blank\" rel=\"noopener noreferrer\">una soluci\u00f3n de mercado<\/a>\u00a0que eval\u00faa la percepci\u00f3n de los clientes en cada punto de contacto que tiene con la empresa, cuantificando el nivel de satisfacci\u00f3n frente al producto o servicio, el proceso de compra y la atenci\u00f3n otorgada.<\/p>\n<p>Generalmente se utilizan encuestas que se apoyan con\u00a0<a href=\"https:\/\/masterresearch.mx\/soluciones\/analisis-cliente\/pro-shopper\" target=\"_blank\" rel=\"noopener noreferrer\"><em>mystery shoppers<\/em><\/a>\u00a0que eval\u00faan el cumplimiento de los est\u00e1ndares de calidad de la empresa. El procedimiento tambi\u00e9n es aplicable a la competencia, esto sirve para identificar mejores pr\u00e1cticas y comparar niveles de servicio entre varias compa\u00f1\u00edas.<\/p>\n<p>Los negocios que se apoyan con un estudio de este tipo cuentan adem\u00e1s con datos que les permiten determinar las variables con mayor impacto en la satisfacci\u00f3n de sus clientes. Tener clientes satisfechos es importante para cualquier empresa, sin importar sus dimensiones, porque un cliente satisfecho es un cliente recurrente.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-widget-area awb-widget-area-element fusion-widget-area-1 fusion-content-widget-area\" style=\"--awb-title-size:22px;--awb-title-color:#ce0330;--awb-padding:0px 0px 0px 0px;\"><section id=\"search-2\" class=\"widget widget_search\" style=\"border-style: solid;border-color:transparent;border-width:0px;\"><div class=\"heading\"><h4 class=\"widget-title\"><span class=\"ez-toc-section\" id=\"BUSCA\"><\/span>BUSCA:<span class=\"ez-toc-section-end\"><\/span><\/h4><\/div>\t\t<form role=\"search\" class=\"searchform fusion-search-form  fusion-search-form-clean\" method=\"get\" action=\"https:\/\/masterresearch.mx\/\">\n\t\t\t<div class=\"fusion-search-form-content\">\n\n\t\t\t\t\n\t\t\t\t<div class=\"fusion-search-field search-field\">\n\t\t\t\t\t<label><span class=\"screen-reader-text\">Search for:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input type=\"search\" value=\"\" name=\"s\" class=\"s\" placeholder=\"Search...\" required aria-required=\"true\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"fusion-search-button search-button\">\n\t\t\t\t\t<input type=\"submit\" class=\"fusion-search-submit searchsubmit\" aria-label=\"Search\" value=\"&#xf002;\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\n\t\t\t\n\t\t<\/form>\n\t\t<\/section>\n\t\t<section id=\"recent-posts-2\" class=\"widget widget_recent_entries\" style=\"border-style: solid;border-color:transparent;border-width:0px;\">\n\t\t<div class=\"heading\"><h4 class=\"widget-title\"><span class=\"ez-toc-section\" id=\"ULTIMOS_ARTICULOS\"><\/span>\u00daLTIMOS ART\u00cdCULOS<span class=\"ez-toc-section-end\"><\/span><\/h4><\/div>\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8945\">Diagn\u00f3stico de mercado: an\u00e1lisis de clientes y competencia<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8935\">Bajar el precio puede ocultar un problema m\u00e1s profundo<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8923\">Share of Voice: an\u00e1lisis de marca y competencia<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8915\">Un KPI puede mejorar mientras el negocio se debilita<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8896\">Product-Market Fit: c\u00f3mo medir la aceptaci\u00f3n del mercado<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/section><section id=\"categories-3\" class=\"widget widget_categories\" style=\"border-style: solid;border-color:transparent;border-width:0px;\"><div class=\"heading\"><h4 class=\"widget-title\"><span class=\"ez-toc-section\" id=\"CATEGORIAS\"><\/span>CATEGORIAS<span class=\"ez-toc-section-end\"><\/span><\/h4><\/div>\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/masterresearch.mx\/?cat=37\">Alimentos y Bebidas<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-31\"><a href=\"https:\/\/masterresearch.mx\/?cat=31\">An\u00e1lisis de Clientes<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-42\"><a href=\"https:\/\/masterresearch.mx\/?cat=42\">BLOG<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-508\"><a href=\"https:\/\/masterresearch.mx\/?cat=508&#038;lang=en\">Blogs English<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-32\"><a href=\"https:\/\/masterresearch.mx\/?cat=32\">Conoce tu Competencia<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/masterresearch.mx\/?cat=38\">Consumo Duradero<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-29\"><a href=\"https:\/\/masterresearch.mx\/?cat=29\">Estudios de Branding<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-30\"><a href=\"https:\/\/masterresearch.mx\/?cat=30\">Evaluaci\u00f3n de Productos<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-35\"><a href=\"https:\/\/masterresearch.mx\/?cat=35\">INDUSTRIAS<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-699\"><a href=\"https:\/\/masterresearch.mx\/?cat=699\">Marketing<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-594\"><a href=\"https:\/\/masterresearch.mx\/?cat=594\">Master Audit Service<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-33\"><a href=\"https:\/\/masterresearch.mx\/?cat=33\">Master Digital Intelligence<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-642\"><a href=\"https:\/\/masterresearch.mx\/?cat=642\">Master Innovation Solution<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-34\"><a href=\"https:\/\/masterresearch.mx\/?cat=34\">Neuromarketing<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/masterresearch.mx\/?cat=40\">Otras Industrias<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-43\"><a href=\"https:\/\/masterresearch.mx\/?cat=43\">PUBLICACIONES<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-39\"><a href=\"https:\/\/masterresearch.mx\/?cat=39\">Retail<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-36\"><a href=\"https:\/\/masterresearch.mx\/?cat=36\">Sector Financiero<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-317\"><a href=\"https:\/\/masterresearch.mx\/?cat=317\">Sin categor\u00eda<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-28\"><a href=\"https:\/\/masterresearch.mx\/?cat=28\">SOLUCIONES<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-697\"><a href=\"https:\/\/masterresearch.mx\/?cat=697\">Tendencias<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"https:\/\/masterresearch.mx\/?cat=1\">Uncategorized<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<\/section><div class=\"fusion-additional-widget-content\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[31,42],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis-de-clientes","category-blog"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1494"}],"version-history":[{"count":0,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/1494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/1495"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}