{"id":1497,"date":"2020-02-19T10:32:24","date_gmt":"2020-02-19T16:32:24","guid":{"rendered":"https:\/\/masterresearch.mx\/?p=1497"},"modified":"2020-05-29T09:55:12","modified_gmt":"2020-05-29T15:55:12","slug":"tu-competencia-tu-oportunidad","status":"publish","type":"post","link":"https:\/\/masterresearch.mx\/?p=1497","title":{"rendered":"Tu competencia, tu oportunidad"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:0px;--awb-margin-bottom:0%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 class=\"titulo ng-binding\"><span class=\"ez-toc-section\" id=\"Tu_competencia_tu_oportunidad\"><\/span>Tu competencia, tu oportunidad<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos de articulo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masterresearch.mx\/?p=1497\/#Tu_competencia_tu_oportunidad\" >Tu competencia, tu oportunidad<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masterresearch.mx\/?p=1497\/#Autor_Janine_Porras\" >Autor:\u00a0Janine Porras<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/masterresearch.mx\/?p=1497\/#BUSCA\" >BUSCA:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/masterresearch.mx\/?p=1497\/#ULTIMOS_ARTICULOS\" >\u00daLTIMOS ART\u00cdCULOS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/masterresearch.mx\/?p=1497\/#CATEGORIAS\" >CATEGORIAS<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-1 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 3px rgba(0,0,0,0.3);box-shadow: 0 0 3px rgba(0,0,0,0.3);\"><img decoding=\"async\" width=\"760\" height=\"510\" alt=\"TU COMPETENCIA TU OPORTUNIDAD\" title=\"base de datos\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/5-1.jpg\" class=\"img-responsive wp-image-2385\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/5-1-200x134.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/5-1-400x268.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/5-1-600x403.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/02\/5-1.jpg 760w\" sizes=\"(max-width: 850px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><h3><span class=\"ez-toc-section\" id=\"Autor_Janine_Porras\"><\/span><span class=\"escrito-por\">Autor:\u00a0<\/span><span class=\"autor red ng-binding\" style=\"color: #ce0330;\">Janine Porras<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><p>La anal\u00edtica y el uso del Big Data se ha vuelto esencial en los negocios pues gracias a estas dos herramientas es posible planear el lanzamiento de nuevos productos, predecir nuevas tendencias y sacar un mejor partido a nuestros planes mercadol\u00f3gicos. Nosotros generamos informaci\u00f3n dentro de nuestras empresas, datos que no siempre sabemos c\u00f3mo aprovecharlos, y si nuestros propios datos no sabemos utilizarlos menos los que otros generan; sin embargo, hay una soluci\u00f3n: Total Competitive Monitor de Master Research.<\/p>\n<p>Pero antes, veamos c\u00f3mo examinar nuestros datos es de gran utilidad. Macy\u2019s, uno de los minoristas de mayor \u00e9xito en eeuu ha logrado reducir sus gastos gracias al an\u00e1lisis de su comercio en l\u00ednea; han llegado a conocer lo que les gusta a sus clientes y lo que no; disminuir la cancelaci\u00f3n de los\u00a0<em>newsletters<\/em>en sus suscriptores e incluso impulsar promociones gracias a la informaci\u00f3n cruzada entre ventas e inventario. As\u00ed de poderosa es la informaci\u00f3n.<\/p>\n<p>Seg\u00fan el art\u00edculo de\u00a0<em>El Financiero<\/em>\u00a0de Everardo Mart\u00ednez, \u201c<a href=\"http:\/\/www.elfinanciero.com.mx\/empresas\/aerolineas-aztecas-ganan-mercado-a-las-extranjeras.html\" target=\"_blank\" rel=\"noopener noreferrer\">Aerol\u00edneas \u2018aztecas\u2019 ganan mercado a las extranjeras<\/a>\u201d, las compa\u00f1\u00edas mexicanas han incrementado de 14 a 27 por ciento la participaci\u00f3n de los vuelos internacionales en los \u00faltimos seis a\u00f1os. Tan solo American Airlines y US Airways reun\u00edan el 18.7% de los viajeros que, no obstante, en 2017 se ha reducido a 11.4%. \u00bfPor qu\u00e9? Analizando el mercado, las aerol\u00edneas mexicanas \u201cimplementaron una agresiva estrategia de tarifas\u201d, alrededor de 22.9 %.<\/p>\n<p>As\u00ed el autor asegura: \u201cel vuelo de la Ciudad de M\u00e9xico a Londres, Aerom\u00e9xico maneja una tarifa de 38 mil 841 pesos, mientras que con Lufthansa o British Airways est\u00e1 en 47 mil 277 pesos, es decir, 18 por ciento m\u00e1s accesible\u201d.<\/p>\n<p>No ser\u00eda posible que las aerol\u00edneas aztecas alcanzaran esos porcentajes sin observar detenidamente a la competencia, sus precios, promociones, rutas; las desventajas como los gastos en d\u00f3lares, sobrevender vuelos, mal servicio, entre otras.<\/p>\n<p>\u00bfC\u00f3mo estar al pendiente de tanta informaci\u00f3n al mismo tiempo? Master Research ha creado el\u00a0<a href=\"https:\/\/masterresearch.mx\/soluciones\/conocimiento-de-la-competencia\/total-competitive-monitor\" target=\"_blank\" rel=\"noopener noreferrer\">\u00fanico sistema integral de monitoreo de competencia a trav\u00e9s de un portal digital<\/a>\u00a0(al cual se puede acceder a trav\u00e9s de un n\u00famero ilimitado de usuarios con contrase\u00f1a) que se mantiene al d\u00eda gracias a un equipo de expertos que lo alimenta. Esta soluci\u00f3n permite analizar las promociones y actividades tanto propia como de la competencia; la generaci\u00f3n de\u00a0<em>benchmarking<\/em>; la publicidad y estrategias en medios tradicionales y digitales, as\u00ed como la tendencia del\u00a0<em>marketing mix<\/em>\u00a0en el mercado de tu negocio. Esta poderosa herramienta es \u00fanica, puede recuperar y distribuir informaci\u00f3n, compartir reportes y observarlo todo a trav\u00e9s de tableros din\u00e1micos adaptados para visualizarse en computadoras, tabletas y\u00a0<em>smartphones<\/em>.<\/p>\n<p>Esta soluci\u00f3n te permitir\u00e1 observar todos los datos a trav\u00e9s de\u00a0<em>dashboards<\/em>\u00a0para su interpretaci\u00f3n y la r\u00e1pida acci\u00f3n de toda tu organizaci\u00f3n en busca de una mejor posici\u00f3n en el mercado.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-widget-area awb-widget-area-element fusion-widget-area-1 fusion-content-widget-area\" style=\"--awb-title-size:22px;--awb-title-color:#ce0330;--awb-padding:0px 0px 0px 0px;\"><section id=\"search-2\" class=\"widget widget_search\" style=\"border-style: solid;border-color:transparent;border-width:0px;\"><div class=\"heading\"><h4 class=\"widget-title\"><span class=\"ez-toc-section\" id=\"BUSCA\"><\/span>BUSCA:<span class=\"ez-toc-section-end\"><\/span><\/h4><\/div>\t\t<form role=\"search\" class=\"searchform fusion-search-form  fusion-search-form-clean\" method=\"get\" action=\"https:\/\/masterresearch.mx\/\">\n\t\t\t<div class=\"fusion-search-form-content\">\n\n\t\t\t\t\n\t\t\t\t<div class=\"fusion-search-field search-field\">\n\t\t\t\t\t<label><span class=\"screen-reader-text\">Search for:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input type=\"search\" value=\"\" name=\"s\" class=\"s\" placeholder=\"Search...\" required aria-required=\"true\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"fusion-search-button search-button\">\n\t\t\t\t\t<input type=\"submit\" class=\"fusion-search-submit searchsubmit\" aria-label=\"Search\" value=\"&#xf002;\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\n\t\t\t\n\t\t<\/form>\n\t\t<\/section>\n\t\t<section id=\"recent-posts-2\" class=\"widget widget_recent_entries\" style=\"border-style: solid;border-color:transparent;border-width:0px;\">\n\t\t<div class=\"heading\"><h4 class=\"widget-title\"><span class=\"ez-toc-section\" id=\"ULTIMOS_ARTICULOS\"><\/span>\u00daLTIMOS ART\u00cdCULOS<span class=\"ez-toc-section-end\"><\/span><\/h4><\/div>\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8945\">Diagn\u00f3stico de mercado: an\u00e1lisis de clientes y competencia<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8935\">Bajar el precio puede ocultar un problema m\u00e1s profundo<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8923\">Share of Voice: an\u00e1lisis de marca y competencia<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8915\">Un KPI puede mejorar mientras el negocio se debilita<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/masterresearch.mx\/?p=8896\">Product-Market Fit: c\u00f3mo medir la aceptaci\u00f3n del mercado<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/section><section id=\"categories-3\" class=\"widget widget_categories\" style=\"border-style: solid;border-color:transparent;border-width:0px;\"><div class=\"heading\"><h4 class=\"widget-title\"><span class=\"ez-toc-section\" id=\"CATEGORIAS\"><\/span>CATEGORIAS<span class=\"ez-toc-section-end\"><\/span><\/h4><\/div>\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/masterresearch.mx\/?cat=37\">Alimentos y Bebidas<\/a>\n<\/li>\n\t<li class=\"cat-item 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class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[32,42],"tags":[],"class_list":["post-1497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conoce-tu-competencia","category-blog"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/1497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1497"}],"version-history":[{"count":0,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/1497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/1498"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}