{"id":3302,"date":"2020-10-21T16:55:58","date_gmt":"2020-10-21T22:55:58","guid":{"rendered":"https:\/\/masterresearch.mx\/?p=3302"},"modified":"2023-09-03T19:40:44","modified_gmt":"2023-09-04T01:40:44","slug":"quesos-que-no-son-queso","status":"publish","type":"post","link":"https:\/\/masterresearch.mx\/?p=3302","title":{"rendered":"Quesos que no son queso"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Quesos_que_no_son_queso_Crisis_de_marca_y_el_caso_Philadelphia\"><\/span>Quesos que no son queso: Crisis de marca y el caso Philadelphia<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos de articulo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masterresearch.mx\/?p=3302\/#Quesos_que_no_son_queso_Crisis_de_marca_y_el_caso_Philadelphia\" >Quesos que no son queso: Crisis de marca y el caso Philadelphia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masterresearch.mx\/?p=3302\/#Las_marcas_de_los_quesos_cuya_comercializacion_prohibio_son\" >Las marcas de los quesos cuya comercializaci\u00f3n prohibi\u00f3 son:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/masterresearch.mx\/?p=3302\/#La_reaccion_de_la_audiencia\" >La reacci\u00f3n de la audiencia<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/masterresearch.mx\/?p=3302\/#Los_personajes_influyentes_de_la_conversacion\" >Los personajes influyentes de la conversaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/masterresearch.mx\/?p=3302\/#El_caso_Philadelphia\" >El caso Philadelphia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/masterresearch.mx\/?p=3302\/#Quiza_quieras_leer_tambien\" >Quiza quieras leer tambien<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<\/div><div class=\"fusion-text fusion-text-2\"><p>El pasado 13 de octubre, la Secretar\u00eda de Econom\u00eda (SE) en colaboraci\u00f3n con la Procuradur\u00eda Federal del Consumidor (PROFECO) lanz\u00f3 un comunicado ordenando la suspensi\u00f3n inmediata de la comercializaci\u00f3n de productos denominados como \u201cquesos\u201d y \u201cyogurt\u201d que no cumplen con las NOMs (Norma Oficial Mexicana).<\/p>\n<p>Las marcas de los quesos cuya comercializaci\u00f3n prohibi\u00f3 son:<\/p>\n<p>LALA, PHILADELPHIA, FUD, NOCHEBUENA, ZWAN, CAPERUCITA, AURRER\u00c1, PORTALES, CREMER\u00cdA COVADONGA, SARGENTO, GALBANI, EL PARRAL, SELECTO BRAND, WALTER, FRANKLY, PRECISSIMO, BURR, PREMIER PLUS CUADRITOS.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1280\" height=\"853\" alt=\"quesos de supermercado\" title=\"quesos de supermercado\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/cheese-2725235_1280.jpg\" class=\"img-responsive wp-image-3303\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/cheese-2725235_1280-200x133.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/cheese-2725235_1280-400x267.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/cheese-2725235_1280-600x400.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/cheese-2725235_1280-800x533.jpg 800w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/cheese-2725235_1280-1200x800.jpg 1200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/cheese-2725235_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Las_marcas_de_los_quesos_cuya_comercializacion_prohibio_son\"><\/span>Las marcas de los quesos cuya comercializaci\u00f3n prohibi\u00f3 son:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LALA, PHILADELPHIA, FUD, NOCHEBUENA, ZWAN, CAPERUCITA, AURRER\u00c1, PORTALES, CREMER\u00cdA COVADONGA, SARGENTO, GALBANI, EL PARRAL, SELECTO BRAND, WALTER, FRANKLY, PRECISSIMO, BURR, PREMIER PLUS CUADRITOS.<\/p>\n<p>Se ha prohibido su comercializaci\u00f3n por no cumplir diferentes NOMS, entre las que destacan:<\/p>\n<ol>\n<li>Utilizar la leyenda \u201c100% leche\u201d sin serlo.<\/li>\n<li>Adicionar grasa vegetal paras sustituir la leche que deber\u00edan contener en su elaboraci\u00f3n.<\/li>\n<li>Proporcionar un menor gramaje de lo estipulado en etiqueta como \u201cContenido Neto\u201d.<\/li>\n<li>No informar en la superficie principal de exhibici\u00f3n el porcentaje del uso de caseinatos para la elaboraci\u00f3n de queso.<\/li>\n<\/ol>\n<p>Las marcas de yogurt natural que se han prohibido son: DANONE BENE GASTRO y DANONE NATURAL. Para estos productos los incumplimientos fueron:<\/p>\n<ol>\n<li>Adicionar az\u00facares.<\/li>\n<li>No cumplir con el contenido m\u00ednimo de leche.<\/li>\n<\/ol>\n<p>A diferencia de los yogurts, no se especifica el tipo de queso que se suspenden de cada marca. Sin embargo, Philadelphia mencion\u00f3 en un comunicado que no es su producto estrella, el queso crema, el que est\u00e1 suspendido, sino el queso tipo americano de presentaci\u00f3n en rebanadas.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"650\" height=\"450\" alt=\"diferentes quesos\" title=\"diferentes quesos\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/quesos2.jpg\" class=\"img-responsive wp-image-5656\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/quesos2-200x138.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/quesos2-400x277.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/quesos2-600x415.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/quesos2.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 650px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><h3><span class=\"ez-toc-section\" id=\"La_reaccion_de_la_audiencia\"><\/span>La reacci\u00f3n de la audiencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"710\" alt=\"sentimientos\" title=\"sentimientos\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_QLqxgzIZ.png\" class=\"img-responsive wp-image-3305\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_QLqxgzIZ-200x284.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_QLqxgzIZ-400x568.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_QLqxgzIZ.png 500w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>En t\u00e9rminos generales, el sentimiento general de la audiencia fue de sorpresa y de risa, es de esperarse debido a que no fue una noticia predecible y tambi\u00e9n debido al humor del mexicano que utiliza mucho el recurso del \u201cmeme\u201d, en medios digitales.<\/p>\n<p>El sistema clasifica a memes y notas informativas con\u00a0<strong>sentimiento neutral, con lo cual se tiene un 50.9%<\/strong>\u00a0de publicaciones con este sentimiento. Le siguen las publicaciones con sentimiento negativo, estas representan el 36.3%., principalmente son mensajes en contra del gobierno y en especial del presidente Andr\u00e9s Manuel L\u00f3pez Obrador, algunos refiri\u00e9ndose a que es una mala decisi\u00f3n de la llamada 4T y que dicha suspensi\u00f3n provocar\u00eda afectaci\u00f3n a las marcas y a la econom\u00eda de estas empresas, sobre todo en tiempos de la pandemia.<\/p>\n<p>Otras publicaciones son en contra de las marcas por hacer \u201cquesos que no son queso\u201d. Entre los adjetivos que utilizan est\u00e1n: queso de pl\u00e1stico, artificiales, entre otros. Tambi\u00e9n mencionan que estas marcas enga\u00f1an al consumidor al no cumplir con lo que dicen ofrecer.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"2094\" height=\"1028\" alt=\"Sentimiento neutral y negativo - quesos que no son queso\" title=\"Sentimiento neutral y negativo &#8211; quesos que no son queso\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_gOlIGuNZ.png\" class=\"img-responsive wp-image-3306\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_gOlIGuNZ-200x98.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_gOlIGuNZ-400x196.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_gOlIGuNZ-600x295.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_gOlIGuNZ-800x393.png 800w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_gOlIGuNZ-1200x589.png 1200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_gOlIGuNZ.png 2094w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><h4><span class=\"ez-toc-section\" id=\"Los_personajes_influyentes_de_la_conversacion\"><\/span>Los personajes influyentes de la conversaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Debido a que el 93.6% de la conversaci\u00f3n se realiz\u00f3 en Twitter, es de esperarse que pr\u00e1cticamente todos los influenciadores sean en esta red social.<\/p>\n<p>El personaje que tuvo mayor interacci\u00f3n fue el\u00a0<strong>periodista Jorge Berry<\/strong>, quien se caracteriz\u00f3 por publicar mensajes en contra del gobierno aludiendo a que la medida de suspensi\u00f3n es un \u201catento contra la libertad personal\u201d de elegir qu\u00e9 alimentos consumir.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"2094\" height=\"1134\" alt=\"influencers\" title=\"influencers\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_5MwtXiSM.png\" class=\"img-responsive wp-image-3308\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_5MwtXiSM-200x108.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_5MwtXiSM-400x217.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_5MwtXiSM-600x325.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_5MwtXiSM-800x433.png 800w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_5MwtXiSM-1200x650.png 1200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/export_MasterResearch_5MwtXiSM.png 2094w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"El_caso_Philadelphia\"><\/span>El caso Philadelphia<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Varias marcas (Nochebuena, Fud, Danone, Zwan, entre otras) recibieron duras cr\u00edticas, pero ese no es el caso de Philadelphia ya que la audiencia se ha pronunciado en apoyo a la marca.<\/p>\n<p>Al inicio de la publicaci\u00f3n del comunicado, al no especificarse el tipo de queso, algunos usuarios dieron por cierta la suspensi\u00f3n del queso crema Philadelphia, y esto se replic\u00f3 a tal grado que se volvi\u00f3 fake news.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"450\" height=\"696\" alt=\"QuesoPhiladelphia\" title=\"QuesoPhiladelphia\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/QuesoPhiladelphia.png\" class=\"img-responsive wp-image-3310\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/QuesoPhiladelphia-200x309.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/QuesoPhiladelphia-400x619.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/10\/QuesoPhiladelphia.png 450w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Incluso la audiencia inici\u00f3 una cruzada con el hashtag\u00a0<strong>#conelquesophiladelphiano<\/strong>. Varios artistas y personalidades influyentes se pronunciaron al respecto. Sin embargo, no tuvo mucho \u00e9xito ya que par\u00f3 unas horas despu\u00e9s cuando se public\u00f3 la informaci\u00f3n desmintiendo que fuera suspendido el famoso queso crema Philadelphia, en su caso ser\u00eda el queso tipo americano.<\/p>\n<p>El equipo de comunicaci\u00f3n y mercadotecnia de Philadelphia vio una oportunidad en este suceso y comenz\u00f3 una serie de publicaciones o mini campa\u00f1a con la etiqueta #MiPhilly agradeciendo el apoyo de sus consumidores.<\/p>\n<p>En referencia a los usuarios que se preocupaban por la comercializaci\u00f3n del queso crema, Philadelphia en sus publicaciones usa im\u00e1genes de alimentos con el queso crema, acompa\u00f1ada de la frase \u201c\u00a1Toma un pancito con Philly\u00ae pa\u2019l susto!\u201d. El primer d\u00eda tuvo una publicaci\u00f3n con m\u00e1s de 22,500\u00a0<em>likes\u00a0<\/em>(o \u201cme gusta\u201d) y 4,000 compartidos (a trav\u00e9s de\u00a0<em>retweets<\/em>\u00a0y\u00a0<em>tweets<\/em>\u00a0citados).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>La marca Philadelphia no solo se ha vuelto una marca gen\u00e9rica para la categor\u00eda de queso crema, sino que adem\u00e1s se ha convertido en una\u00a0<em>lovemark<\/em>, una marca amada por sus consumidores. Y esto se refleja en la conversaci\u00f3n originada por la noticia de la suspensi\u00f3n de quesos.<\/p>\n<p>Parece ser que esta crisis para las diferentes marcas de quesos en el pa\u00eds fue una gran oportunidad para Philadelphia y una gran afrenta para las dem\u00e1s, en mayor o menor medida.<\/p>\n<p><a href=\"https:\/\/iorekbsboard.club\/portfolio-items\/master-digital-intelligence\/?portfolioCats=26\" target=\"_blank\" rel=\"noopener\">Master Research<\/a>\u00a0tiene diferentes soluciones de inteligencia de mercados para enfrentar situaciones parecidas.\u00a0<a href=\"https:\/\/iorekbsboard.club\/portfolio-items\/master-digital-intelligence\/?portfolioCats=26\" target=\"_blank\" rel=\"noopener\">MDI, Master Digital Intelligence<\/a>, tiene el m\u00f3dulo de Detecci\u00f3n y Gesti\u00f3n de Crisis con la que te ayudamos para resolver exitosamente escenarios de crisis.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><h3><span class=\"ez-toc-section\" id=\"Quiza_quieras_leer_tambien\"><\/span>Quiza quieras leer tambien<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"video-shortcode\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ePg5Rwfw6j\">\n<p><a href=\"https:\/\/masterresearch.mx\/valor-de-marca-un-intangible-que-podemos-medir\/\">Valor de marca un intangible que podemos medir<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Valor de marca un intangible que podemos medir&#8221; &#8212; Master research agencia de Investigaci\u00f3n de mercado\" src=\"https:\/\/masterresearch.mx\/valor-de-marca-un-intangible-que-podemos-medir\/embed\/#?secret=L3bOPRc4QE#?secret=ePg5Rwfw6j\" data-secret=\"ePg5Rwfw6j\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente, la Secretar\u00eda de Econom\u00eda de M\u00e9xico en colaboraci\u00f3n con PROFECO, ha suspendido la venta de algunos quesos, varios de ellos l\u00edderes en el mercado, afectando a las compa\u00f1\u00edas y generando una crisis de marca.<\/p>\n","protected":false},"author":4,"featured_media":3303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[37,31,42,29,30,35,33,43,39,28],"tags":[112,119,116,117,115,120,121,114,113,122,118],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentos-y-bebidas","category-analisis-de-clientes","category-blog","category-estudios-de-branding","category-evaluacion-de-productos","category-industrias","category-master-digital-intelligence","category-publicaciones","category-retail","category-soluciones","tag-crisis-de-marca","tag-danone","tag-fud","tag-lala","tag-nochebuena","tag-profeco","tag-queso","tag-queso-crema","tag-queso-philadelphia","tag-quesos","tag-zwan"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/3302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3302"}],"version-history":[{"count":3,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/3302\/revisions"}],"predecessor-version":[{"id":5658,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/3302\/revisions\/5658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/3303"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}