{"id":3932,"date":"2021-05-07T10:47:28","date_gmt":"2021-05-07T16:47:28","guid":{"rendered":"https:\/\/masterresearch.mx\/?p=3932"},"modified":"2021-05-07T10:47:28","modified_gmt":"2021-05-07T16:47:28","slug":"connect-with-your-consumer","status":"publish","type":"post","link":"https:\/\/masterresearch.mx\/?p=3932&lang=en","title":{"rendered":"Connect with your consumer"},"content":{"rendered":"

Connect with your consumer<\/span><\/strong><\/p>\n

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Let’s say it once and for all: consumers do not choose a brand or product because they consider it convenient, of good quality, at the best price or because they have been persuaded with marketing arguments.\u00a0<\/span>The choice of brand is decided by emotions, intuition and sentiment.<\/span><\/p>\n

Expressing your superiorities, whether they are quality or technological, will not work.\u00a0If you find how to create excitement around your product or service, you will find a way to reach your potential customers.\u00a0Gandhi, for example, a family business started by Mauricio Achar started very well, however, there was a whole market to conquer that did not approach its bookstores because it felt out of place.\u00a0The Saatchi & Saatchi agency proposed a completely different campaign than what they had done.\u00a0He presented the family with a phrase that they did not like at all: “Read, man, increase, man, your vocabulary, man.”\u00a0They saw her as disrespectful, out of place and feared that the intellectuals would see her with the same eyes of contempt.\u00a0So it was, however,\u00a0They captured the attention of new customers who can buy up to four books every six months!\u00a0Gandhi managed to connect with more people.<\/span><\/p>\n

Nike discovered this many years ago and applied it to their communication.\u00a0The emotion surrounds their products, they generate a tribute to the best athletes and these, in turn, wear their clothes and shoes.\u00a0Do you want to be a\u00a0<\/span>runner<\/span><\/em>\u00a0?\u00a0Do you want to play excellent soccer well?\u00a0Do you want to jump higher?\u00a0Do you want to demand more of yourself and achieve it?\u00a0Just do it\u2026 And the brand hooked that desire that we all have to be better.<\/span><\/p>\n

Apple has also been a company that has been able to connect with its consumers.\u00a0The\u00a0<\/span>Apple fans<\/span><\/em>\u00a0love the brand and are the most loyal customers so loyal that can reach camping outside stores waiting to be the first to buy the latest model of iPhone.\u00a0This product gives them a feeling of happiness, of worth, and they are able to pay the high prices of these smartphones in order to “belong” and be\u00a0<\/span>up to date<\/span><\/em>\u00a0.<\/span><\/p>\n

Here are some\u00a0<\/span>tips<\/span><\/em>\u00a0to allow your advertising to move forward:<\/span><\/p>\n