{"id":3951,"date":"2021-05-07T11:14:51","date_gmt":"2021-05-07T17:14:51","guid":{"rendered":"https:\/\/masterresearch.mx\/?p=3951"},"modified":"2021-05-07T11:14:51","modified_gmt":"2021-05-07T17:14:51","slug":"the-challenge-of-your-product","status":"publish","type":"post","link":"https:\/\/masterresearch.mx\/?p=3951&lang=en","title":{"rendered":"The challenge of your product"},"content":{"rendered":"

The challenge of your product<\/span><\/span><\/strong><\/h2>\n

\"\"<\/p>\n

By Carmina Romero Miranda<\/span><\/p>\n

Do you remember the Pepsi Challenge?\u00a0It was tried to make them try different people (and at random) two cola drinks, of course the competition was between the two powerful soft drinks PepsiCo and Coca Cola.\u00a0In this\u00a0<\/span>blind test<\/span><\/em>\u00a0the consumer did not know which sample was which, and when testing it it turned out that the preferences were for Pepsi.\u00a0The marketing campaign was put on television, in order to increase sales as it is well known that the leader is Coca Cola.<\/span><\/p>\n

PepsiCo sales rose but not enough to make Pepsi Cola the favorite of the palates.\u00a0Why?\u00a0Today we know that the tests had errors.\u00a0For example, the sweet taste, especially for a society like Mexico, is very liked.\u00a0Pepsi Cola is sweeter than Coca Cola, so if we have a drink we will prefer the first one, however, taking 330 ml (the content of a full can) is different.<\/span><\/p>\n

In a product evaluation, different methodologies can be used correcting the errors of the past: a) monadic.\u00a0The interviewee tests a product, with time and enough quantity to later evaluate it;\u00a0b) sequential monadic.\u00a0The test is based on the comparison of two or more products, one after the other.\u00a0Between one and the other, each one is appreciated.\u00a0c) pure comparative.\u00a0After the person tries both products – and only at the end – does he rate them.\u00a0d) proto-monadic.\u00a0It is the combination between the monadic and pure comparative method.<\/span><\/p>\n

But in that challenge there were some other considerations that were not taken into account.\u00a0The\u00a0<\/span>marketing\u00a0<\/span><\/em>mix<\/span><\/em>\u00a0of Pepsi Cola was strengthened and the relationship between cost, product distribution and advertising seemed unbeatable, however, the relationship between consumers and Coca Cola is long.\u00a0Its color, the shape of the bottle, the logo, the history have permeated the unconscious of society, therefore the preference is not reasonable, it lives in the collective unconscious.\u00a0How do we know?\u00a0Through\u00a0<\/span>neuromarketing<\/span><\/em>, which has added neuroscience tools to assess the tastes of the unconscious in consumers, providing accurate and reliable answers.\u00a0In a matter of taste there are no disputes, said Benito Feijoo.\u00a0However, today it is possible to translate the observations of the senses linked to the depths of the conscious where the whole is put to the test: flavor, color, design and form.<\/span><\/p>\n

Master Research has helped various brands in different industries to improve their products.<\/span><\/span><\/p>\n

Find out more at: https:\/\/masterresearch.mx\/portfolio-items\/lanzamiento-de-nuevos-productos\/<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The challenge of your product By Carmina Romero Miranda Do […]<\/p>\n","protected":false},"author":1,"featured_media":3337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[508],"tags":[],"class_list":["post-3951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-english"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/3951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3951"}],"version-history":[{"count":0,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/3951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/3337"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}