{"id":3955,"date":"2021-05-07T11:26:28","date_gmt":"2021-05-07T17:26:28","guid":{"rendered":"https:\/\/masterresearch.mx\/?p=3955"},"modified":"2021-05-07T11:28:24","modified_gmt":"2021-05-07T17:28:24","slug":"5-facts-about-the-arrival-of-disney-plus-in-mexico","status":"publish","type":"post","link":"https:\/\/masterresearch.mx\/?p=3955&lang=en","title":{"rendered":"5 facts about the arrival of Disney Plus in Mexico"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"5_facts_about_the_arrival_of_Disney_Plus_in_Mexico\"><\/span><span class=\"goog-text-highlight\">5 facts about the arrival of Disney Plus in Mexico<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos de articulo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masterresearch.mx\/?p=3955&#038;lang=en\/#5_facts_about_the_arrival_of_Disney_Plus_in_Mexico\" >5 facts about the arrival of Disney Plus in Mexico<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masterresearch.mx\/?p=3955&#038;lang=en\/#1The_advertising_was_in_digital_media\" >1.The advertising was in digital media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/masterresearch.mx\/?p=3955&#038;lang=en\/#2_The_conversation_is_on_twitter\" >2. The conversation is on twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/masterresearch.mx\/?p=3955&#038;lang=en\/#3_The_arrival_of_Disney_Plus_was_to_the_liking_of_the_audience\" >3. The arrival of Disney Plus was to the liking of the audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/masterresearch.mx\/?p=3955&#038;lang=en\/#4_Influencer_Marketing_to_reinforce_the_%E2%80%9Cdesire%E2%80%9D_in_the_audience\" >4. Influencer Marketing to reinforce the &#8220;desire&#8221; in the audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/masterresearch.mx\/?p=3955&#038;lang=en\/#5_Integration_of_the_Disney_ecosystem\" >5. Integration of the Disney ecosystem<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><img decoding=\"async\" class=\"size-full wp-image-3319\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404.png\" alt=\"\" width=\"812\" height=\"378\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404-200x93.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404-300x140.png 300w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404-400x186.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404-500x233.png 500w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404-600x279.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404-700x326.png 700w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404-768x358.png 768w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404-800x372.png 800w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/DisneyPlus-e1605736996404.png 812w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/p>\n<div id=\"attachment_3319\" class=\"wp-caption alignnone\">\n<p id=\"caption-attachment-3319\" class=\"wp-caption-text\">Image: Disney Plus<\/p>\n<\/div>\n<p>As we know, yesterday (November 17) the Disney streaming platform arrived in our country: Disney + (Disney Plus).\u00a0Not only did it reach Mexico, it also reached 9 more Latin American countries: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Panama, Peru and Uruguay.\u00a0Unlike other platforms, it arrived in Latin America months after it has been presented in other parts of the world, such as North America.<small><br \/>\n<\/small><\/p>\n<p>Disney Plus presents content from different brands (all from the Disney conglomerate) that we already know: the classics with the Disney seal, the animation ones by Pixar, those of Marvel superheroes, those of one of the most important\u00a0<em>fandoms<\/em>\u00a0: Star Wars and the famous National Geographic documentaries.\u00a0Analyzing the conversation in various media, we discovered some interesting insights that we will list below.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1The_advertising_was_in_digital_media\"><\/span><span style=\"color: #d60023;\">1.The advertising was in digital media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We know that the nature of this streaming platform is 100% digital, however, Disney has been characterized as a very traditionalist company.\u00a0Characterized by an advertising strategy in multiple media both online and offline, however, for Disney Plus, practically all advertising has been online (except for some\u00a0<em>billboards<\/em>\u00a0in certain cities and\u00a0<em>hotspots, such<\/em>\u00a0as in the famous Times Square in New York and that was months behind).\u00a0Using all possible tools, you have probably seen advertising even in your email (through retargeting).\u00a0We detect advertising on YouTube, Facebook, Twitter, Instagram.\u00a0No major social network has been spared from the Disney Plus hype.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_The_conversation_is_on_twitter\"><\/span><span style=\"color: #d60023;\">2. The conversation is on twitter<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Disney Plus made an investment to put up a\u00a0sponsored\u00a0<em>trending topic<\/em>\u00a0, to start the conversation.\u00a0Days before the platform was enabled in the country, the audience was already talking about it.\u00a0Especially young people between 25 and 34 years old.\u00a0Just the generation that was raised on content developed by Disney.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_The_arrival_of_Disney_Plus_was_to_the_liking_of_the_audience\"><\/span><span style=\"color: #d60023;\">3. The arrival of Disney Plus was to the liking of the audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The overall conversation has been positive, just look at the posts with the highest number of interactions.\u00a0Fans hoping to see, among other things, the recent\u00a0<em>live action<\/em>\u00a0adaptation\u00a0of Mulan, &#8220;The Mandalorian&#8221;, a LucasFilm television series from the world of Star Wars, especially for the character that has caused much admiration: Baby Yoda.\u00a0The first Marvel universe television series created for the platform is also expected: WandaVision.\u00a0Following Netflix&#8217;s strategy of creating exclusive content for its streaming service, Disney Plus has taken on the task of creating WandaVision, centered on one of the most popular Avengers characters: Scarlet Witch &#8211; Wanda Maximoff.<\/p>\n<div id=\"attachment_3320\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3320\" class=\"wp-image-3320 size-full\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/Screenshot_3-e1605741791772.png\" alt=\"\" width=\"800\" height=\"340\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/Screenshot_3-e1605741791772-500x213.png 500w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/Screenshot_3-e1605741791772-700x298.png 700w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/Screenshot_3-e1605741791772.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-3320\" class=\"wp-caption-text\">Emojis m\u00e1s utilizados en la conversaci\u00f3n<\/p><\/div>\n<div id=\"attachment_3320\" class=\"wp-caption alignnone\">\n<p id=\"caption-attachment-3320\" class=\"wp-caption-text\">Emojis most used in conversation<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"4_Influencer_Marketing_to_reinforce_the_%E2%80%9Cdesire%E2%80%9D_in_the_audience\"><\/span><span style=\"color: #d60023;\">4. Influencer Marketing to reinforce the &#8220;desire&#8221; in the audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The truth is that nobody is surprised that Disney Plus has decided to use influencers to promote its service, but there is something surprising in its influencer marketing strategy, and that is that it has not only hired \u201cmacro influencers\u201d who have hundreds of thousands of followers, but also to the micro, who have between (5,000 and 20,000 followers but generally a greater interaction and credibility with their followers).<\/p>\n<p>The diversity of influencers is striking: entertainment and general culture (Buzzfeed type), future moms, lgbt themes, adolescent actors, youtubers, etc.<\/p>\n<p>All of them used the hashtag #loprimeroquevoyaver, which although it was not a trend, it did generate desire and envy from their followers.\u00a0<span class=\"\">Especially in the case of influencers who showed in their instagram stories or tweets on Twitter, the subscription for a year that they were given or the kit that was given to them by Disney Plus.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3321 size-full\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/LoPrimeroQueVoyAVer-Tweet.png\" alt=\"\" width=\"593\" height=\"427\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/LoPrimeroQueVoyAVer-Tweet-200x144.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/LoPrimeroQueVoyAVer-Tweet-300x216.png 300w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/LoPrimeroQueVoyAVer-Tweet-400x288.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/LoPrimeroQueVoyAVer-Tweet-500x360.png 500w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/LoPrimeroQueVoyAVer-Tweet.png 593w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<div id=\"attachment_3321\" class=\"wp-caption alignnone\">\n<div id=\"attachment_3321\" class=\"wp-caption alignnone\">\n<p id=\"caption-attachment-3321\" class=\"wp-caption-text\">Influencer Marketing<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"5_Integration_of_the_Disney_ecosystem\"><\/span><span style=\"color: #d60023;\">5. Integration of the Disney ecosystem<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The brand coexists in a Disney ecosystem.\u00a0When talking about \u201cDisney +\u201d digitally, it is not uncommon for us to see other brands such as Radio Disney and other channels of the brand not included in the platform.\u00a0Whether it is something done by the audience or promoted by the brand, the fact is that Disney brands coexist with each other in the same ecosystem.\u00a0<span class=\"\">In fact, The Simpsons are also part of this Disney brand environment, and it was even used in advertising for the platform in the United States, however, having only 2 seasons, 29 and 30, the company has decided not to broadcast it nor space in your advertising communication.\u00a0<\/span><span class=\"\">Some media report the intention of the brand to make the platform more \u201csuitable for the whole family\u201d, which could make sense,<\/span><\/p>\n<p class=\"wp-caption-text\"><img decoding=\"async\" class=\"wp-image-3323 size-full\" style=\"font-size: 16px;\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/Screenshot_2-e1605743570888.png\" alt=\"\" width=\"800\" height=\"318\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/Screenshot_2-e1605743570888-500x199.png 500w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/Screenshot_2-e1605743570888-700x278.png 700w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2020\/11\/Screenshot_2-e1605743570888.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<div id=\"attachment_3323\" class=\"wp-caption alignnone\">\n<p id=\"caption-attachment-3323\" class=\"wp-caption-text\"><span>Trending: Disney + Related Hashtags<\/span><\/p>\n<\/div>\n<p><span>Learn more about what your audience thinks using\u00a0<\/span><a href=\"http:\/\/uno.fotovioleta.com\/portfolio-items\/master-digital-intelligence\/\" target=\"_blank\" rel=\"noopener\"><span>Master Digital Intelligence, MDI<\/span><\/a><span>\u00a0, the solution provided by Social Listening and the information you need from your audience, your brand and your competitors in digital media.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>5 facts about the arrival of Disney Plus in Mexico  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":3319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[508],"tags":[],"class_list":["post-3955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-english"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/3955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3955"}],"version-history":[{"count":0,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/3955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/3319"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}