{"id":5149,"date":"2023-03-10T17:23:01","date_gmt":"2023-03-10T23:23:01","guid":{"rendered":"https:\/\/masterresearch.mx\/?p=5149"},"modified":"2023-03-14T15:05:37","modified_gmt":"2023-03-14T21:05:37","slug":"brand-health-de-que-va-la-salud-de-marca","status":"publish","type":"post","link":"https:\/\/masterresearch.mx\/?p=5149","title":{"rendered":"Brand Health \u00bfde qu\u00e9 va la Salud de marca?"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Brand_Health_%C2%BFde_que_va_la_Salud_de_marca\"><\/span>Brand Health \u00bfde qu\u00e9 va la Salud de marca?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos de articulo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masterresearch.mx\/?p=5149\/#Brand_Health_%C2%BFde_que_va_la_Salud_de_marca\" >Brand Health \u00bfde qu\u00e9 va la Salud de marca?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masterresearch.mx\/?p=5149\/#Por_Janine_Porras\" >Por Janine Porras<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h4><span class=\"ez-toc-section\" id=\"Por_Janine_Porras\"><\/span>Por Janine Porras<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5155\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/BRANDING-Advertising-e1678827832573.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/BRANDING-Advertising-e1678827832573-200x133.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/BRANDING-Advertising-e1678827832573-300x200.jpg 300w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/BRANDING-Advertising-e1678827832573-400x267.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/BRANDING-Advertising-e1678827832573-500x333.jpg 500w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/BRANDING-Advertising-e1678827832573-600x400.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/BRANDING-Advertising-e1678827832573-700x466.jpg 700w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/BRANDING-Advertising-e1678827832573-768x512.jpg 768w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/BRANDING-Advertising-e1678827832573.jpg 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Cuando sentimos que algo no va bien con nuestro cuerpo, algo nos duele, tenemos una reacci\u00f3n inesperada o alguna variaci\u00f3n de la norma, acudimos al m\u00e9dico para sentirnos mejor. Los reci\u00e9n nacidos necesitan supervisi\u00f3n constante y el resto chequeos regulares que nos indiquen que todo va bien. \u00bfPor qu\u00e9 no hacerlo para tu marca?<\/p>\n<p>Responde s\u00ed o no a lo siguiente: \u00bftus clientes reconocen lo que tu marca promete?, \u00bfcu\u00e1ntas personas piensan en ti cuando quieren consumir lo que t\u00fa ofertas?, \u00bfsabes qu\u00e9 cosas marchan bien con tu marca y cu\u00e1les no?, \u00bfqu\u00e9 debes hacer para generar lealtad?, \u00bftienes un canal de comunicaci\u00f3n abierto con tus consumidores?, \u00bfqu\u00e9 dicen sobre tu marca? \u00bfqu\u00e9 ofrecen tus competidores que t\u00fa no y viceversa?, \u00bfqu\u00e9 porcentaje del mercado est\u00e1 bajo tu marca?<\/p>\n<p>Aqu\u00ed algunas m\u00e9tricas que pueden ayudar a tu marca:<\/p>\n<ul>\n<li>Definir lo que tu marca oferta y lo que promete, al mismo tiempo que est\u00e9 en consonancia con la experiencia que tiene tu consumidor.<\/li>\n<li>Examinar el n\u00famero de clientes que piensa en tu marca cuando planean consumir o comprar en la industria donde participas.<\/li>\n<li>Reconocer el porcentaje de promotores vs detractores donde tambi\u00e9n es posible analizar las actitudes, opiniones y emociones relacionadas con tu marca.<\/li>\n<li>Conocer la posici\u00f3n de tu marca frente a tus competidores.<\/li>\n<li>Fortalecer los canales de comunicaci\u00f3n entre clientes y marca para entender lo que se dice de esta, las necesidades y los problemas de primera mano<\/li>\n<li>Valorar la retenci\u00f3n de los clientes en un periodo determinado<\/li>\n<li>Identificar la cuota de mercado que presenta tu marca frente a la de tus competidores<\/li>\n<li>Identificar las fortalezas y debilidades ser\u00e1 el resultado final del chequeo m\u00e9dico que realices.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5151\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Brand-Health-Master-Research-e1678489671481.png\" alt=\"\" width=\"760\" height=\"435\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Brand-Health-Master-Research-e1678489671481-200x114.png 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Brand-Health-Master-Research-e1678489671481-300x172.png 300w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Brand-Health-Master-Research-e1678489671481-400x229.png 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Brand-Health-Master-Research-e1678489671481-500x286.png 500w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Brand-Health-Master-Research-e1678489671481-600x343.png 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Brand-Health-Master-Research-e1678489671481-700x401.png 700w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Brand-Health-Master-Research-e1678489671481.png 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Brand Health o Salud de marca permite saber si tu promesa de valor y la experiencia que ofreces al consumidor est\u00e1 tocando el coraz\u00f3n de tus clientes, y si el mercado es terriblemente competitivo, cu\u00e1les son tus debilidades y fortalezas frente a la competencia, cu\u00e1l es tu reputaci\u00f3n y qu\u00e9 tanto te recomiendan los clientes satisfechos.<\/p>\n<p>En Master Research hemos creado Master Brand Health, la soluci\u00f3n integral para la salud de tu marca. Conoce la oferta completa de herramientas y metodolog\u00edas que tenemos para ti.<\/p>\n<p>\u00a1Cont\u00e1ctanos para m\u00e1s informaci\u00f3n!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Health \u00bfde qu\u00e9 va la Salud de marca? Por  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":5155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[32,42,29,28],"tags":[565,104,567,571,569],"class_list":["post-5149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conoce-tu-competencia","category-blog","category-estudios-de-branding","category-soluciones","tag-brand-health","tag-marca","tag-master-brand-health","tag-promesa-de-valor","tag-salud-de-marca"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/5149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5149"}],"version-history":[{"count":0,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/5149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/5155"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}