{"id":5170,"date":"2023-03-29T17:23:45","date_gmt":"2023-03-29T23:23:45","guid":{"rendered":"https:\/\/masterresearch.mx\/?p=5170"},"modified":"2023-03-29T17:23:45","modified_gmt":"2023-03-29T23:23:45","slug":"los-secretos-detras-de-las-marcas-saludables-y-exitosas","status":"publish","type":"post","link":"https:\/\/masterresearch.mx\/?p=5170","title":{"rendered":"Los secretos detr\u00e1s de las marcas saludables y exitosas"},"content":{"rendered":"<h3><span class=\"ez-toc-section\" id=\"Los_secretos_detras_de_las_marcas_saludables_y_exitosas\"><\/span>Los secretos detr\u00e1s de las marcas saludables y exitosas<span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos de articulo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masterresearch.mx\/?p=5170\/#Los_secretos_detras_de_las_marcas_saludables_y_exitosas\" >Los secretos detr\u00e1s de las marcas saludables y exitosas<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masterresearch.mx\/?p=5170\/#Por_Janine_Porras\" >Por Janine Porras<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h4><span class=\"ez-toc-section\" id=\"Por_Janine_Porras\"><\/span>Por Janine Porras<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5173\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc.jpg\" alt=\"\" width=\"816\" height=\"612\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc-200x150.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc-300x225.jpg 300w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc-400x300.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc-500x375.jpg 500w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc-600x450.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc-700x525.jpg 700w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc-768x576.jpg 768w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc-800x600.jpg 800w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/jason-yuen-tB3EtOZIpnY-unsplash-kfc.jpg 816w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/p>\n<p>Foto de <a href=\"https:\/\/unsplash.com\/pt-br\/@fanfandyuen?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Jason Yuen<\/span><\/span><\/a> en <a href=\"https:\/\/unsplash.com\/es\/fotos\/tB3EtOZIpnY?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Unsplash<\/span><\/span><\/a><\/p>\n<p>Algunas marcas se ven tan actuales que cuesta trabajo creer que llevan d\u00e9cadas en el mercado, siguen formando parte de los hogares de los consumidores, gan\u00e1ndose su aceptaci\u00f3n y el respeto. Diferentes m\u00e9tricas arrojan diversas perspectivas, la sanidad de una marca no tiene su propio ranking porque deber\u00eda recorrer desde las finanzas hasta la interacci\u00f3n pre y posventa con los consumidores, sin embargo, hay algunos estudios interesantes que nos permiten ver a las marcas desde dos enfoques: uno a trav\u00e9s de Kantar y su estudio las marcas m\u00e1s valiosas de M\u00e9xico; otro, de hace dos a\u00f1os sobre las marcas con mejor reputaci\u00f3n en el mercado de RepTrak.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5177\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen1.jpg\" alt=\"\" width=\"538\" height=\"288\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen1-200x107.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen1-300x161.jpg 300w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen1-400x214.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen1-500x268.jpg 500w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen1.jpg 538w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p>Fuente: <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.kantar.com\/campaigns\/brandz\/mexico\" target=\"_blank\" rel=\"noopener\">https:\/\/www.kantar.com\/campaigns\/brandz\/mexico<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5178\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen2.jpg\" alt=\"\" width=\"484\" height=\"270\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen2-200x112.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen2-300x167.jpg 300w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen2-400x223.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/Imagen2.jpg 484w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/span><\/p>\n<p>Fuente: <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.reptrak.com\/rankings\/?page=1\" target=\"_blank\" rel=\"noopener\">https:\/\/www.reptrak.com\/rankings\/?page=1<\/a><\/span><\/span><\/p>\n<p>\u00bfNotas la diferencia entre una tabla y otra? Sentimos que deber\u00eda haber una tercera que combine ambas: ventas exitosas y clientes que aman la marca. Analicemos en concreto las acciones necesarias.<\/p>\n<p><strong>\u00bfQu\u00e9 elementos deber\u00edamos tomar en cuenta para tener una marca saludable?<\/strong><\/p>\n<p><strong>Compromiso<\/strong><\/p>\n<p>Al consumir un producto o servicio esperamos que la marca tambi\u00e9n se preocupe por la sociedad o el mundo que habitamos, as\u00ed que ayuda de manera significativa que se muestre una empresa social o medioambientalmente responsable con planes y metas en esos campos. Planea, toma acciones y apuesta por un mejor futuro.<\/p>\n<p><strong>Innovaci\u00f3n<\/strong><\/p>\n<p>No necesariamente en cuanto a las tecnolog\u00edas, sino en la creatividad para ganarte el coraz\u00f3n de tus consumidores a trav\u00e9s de algo que rompa los paradigmas, pensar fuera de la caja no es f\u00e1cil pero no necesariamente debes revolucionar la industria, sino despertar el deseo en tus consumidores para que corran a adquirir tu producto o servicio.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5179\" src=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/fox-60CpKQ7u-yE-unsplash.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/fox-60CpKQ7u-yE-unsplash-200x133.jpg 200w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/fox-60CpKQ7u-yE-unsplash-300x200.jpg 300w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/fox-60CpKQ7u-yE-unsplash-400x267.jpg 400w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/fox-60CpKQ7u-yE-unsplash-500x334.jpg 500w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/fox-60CpKQ7u-yE-unsplash-600x400.jpg 600w, https:\/\/masterresearch.mx\/wp-content\/uploads\/2023\/03\/fox-60CpKQ7u-yE-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Foto de <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/unsplash.com\/@0lfoxl0?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Fox<\/a><\/span><\/span> en <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/unsplash.com\/es\/fotos\/60CpKQ7u-yE?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a> <\/span><\/span><\/p>\n<p><strong>Comunicaci\u00f3n<\/strong><\/p>\n<p>La publicidad y las estrategias de marketing resultan de gran ayuda para comunicar lo que hace tu marca, pero tambi\u00e9n es importante que, con base en las acciones de tu compromiso social, transmitas correctamente lo que te interesa conseguir m\u00e1s all\u00e1 de un mayor volumen de ventas y clientes cautivos. Comparte informaci\u00f3n valiosa.<\/p>\n<p><strong>Interacci\u00f3n<\/strong><\/p>\n<p><span style=\"color: #000000;\">Como toda relaci\u00f3n donde existe la seducci\u00f3n y el amor, debe cuidarse la interacci\u00f3n entre la marca y el consumidor. Estar atento a las emociones de tus consumidores te permitir\u00e1 afinar los canales de comunicaci\u00f3n para mejorar la pre y posventa para fortalecer los v\u00ednculos con tus clientes y vuelvan siempre. No hay amor sin pasi\u00f3n, sin cuidado y sin esmero.<\/span><\/p>\n<p>En Master Research tenemos casi 30 a\u00f1os ayudando a las empresas con el cuidado de sus marcas. Ac\u00e9rcate a nosotros para ver c\u00f3mo podemos ayudarte con la tuya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algunas marcas llevan d\u00e9cadas en el mercado, siguen formando parte de los hogares de los consumidores, gan\u00e1ndose su aceptaci\u00f3n y el respeto y siguen igual de vigentes, \u00bfqu\u00e9 es lo que hacen para mantenerse posicionadas as\u00ed? <\/p>\n","protected":false},"author":5,"featured_media":5173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[42,29,35,40,39],"tags":[165,104,573,569],"class_list":["post-5170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-estudios-de-branding","category-industrias","category-otras-industrias","category-retail","tag-branding","tag-marca","tag-marca-saludable","tag-salud-de-marca"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/5170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5170"}],"version-history":[{"count":0,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/5170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/5173"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}