<\/span><\/h2>\nLas empresas suelen dedicar enormes esfuerzos a vigilar a la competencia.<\/p>\n
Y deber\u00edan hacerlo.<\/p>\n
Pero la pregunta m\u00e1s importante no siempre es qu\u00e9 est\u00e1n haciendo los competidores actuales.<\/p>\n
La pregunta m\u00e1s importante es qu\u00e9 est\u00e1 cambiando en el mercado mientras observamos a esos competidores.<\/p>\n
Porque la competencia m\u00e1s peligrosa rara vez llega anunci\u00e1ndose como una amenaza.<\/p>\n
Muchas veces aparece como un comportamiento que parec\u00eda irrelevante.<\/p>\n
Como una necesidad que comenz\u00f3 a resolverse de otra manera.<\/p>\n
Como una alternativa que no parec\u00eda competir con nosotros.<\/p>\n
Y precisamente por eso resulta tan dif\u00edcil verla a tiempo.<\/p>\n
La verdadera ventaja competitiva no siempre est\u00e1 en reaccionar mejor que los dem\u00e1s. A menudo est\u00e1 en entender antes que los dem\u00e1s qu\u00e9 es lo que realmente est\u00e1 cambiando.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[37,31,42,30,35,699,594,33],"tags":[],"class_list":["post-8609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentos-y-bebidas","category-analisis-de-clientes","category-blog","category-evaluacion-de-productos","category-industrias","category-marketing","category-master-audit-service","category-master-digital-intelligence"],"_links":{"self":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/8609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8609"}],"version-history":[{"count":2,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/8609\/revisions"}],"predecessor-version":[{"id":8616,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/posts\/8609\/revisions\/8616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=\/wp\/v2\/media\/8610"}],"wp:attachment":[{"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterresearch.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}