MASTER INNOVATION SOLUTION
PRODUCT EVALUATION
Research of new products for the launch of new products own methodology that allows to ensure the success rate in the launch of new products of up to more than 75%.
Most of the new products fail in the market because they do not have a clear differentiator for the consumer or they do not meet the characteristics, expectations and performance that the consumer expects.
The proposal allows to know the acceptance of a product or service in the most attractive market segment and with this the probability of success. We combine traditional techniques and neuromarketing, which provides high reliability in research results.
EVALUATION AND OPTIMIZATION OF CONCEPT
EVALUATION AND OPTIMIZATION OF THE CONCEPT OF A NEW PRODUCT.
The evaluation of a concept is intended to ensure that the products or services are adapted to the needs of the clients, that the advertising effectively transmits the desired message or that the brand or its elements have the meaning or perception that the company expects .
To evaluate the concept of a product that you want to improve or innovate, it is necessary to capture the idea as tangible as possible, so that it can be analyzed by current users or consumers and potential customers.
The concept is a set of promises, therefore, the description of the product or service must be clear and specific; It must include an outstanding sales pitch or promise; the concept must be objective and reflect your benefits, meet needs or meet expectations.
It is convenient to present the concept of the product or service as something real that the user or consumer is willing to buy. The differentiators, attributes and benefits of the product or service are essential since the selection of the consumer or user will depend on these.
Guarantees the launch of new products
The means available to present the product concept include:
- Written or verbal description
- Sketches
- Photographs or presentations
- Image sequence (storyboard)
- Videos
- 3D simulation
- Interactive multimedia presentation
- Preliminary model
- Functional prototype
MASTER AUDIT SERVICE
STUDIES AT THE POINT OF SALE
Generally, when companies use a large number of branches, modules or points of attention and sale, they depend on the characteristics of the personnel who attend, on the processes and policies that they establish, however, these elements do not ensure that the service provided to the customer is good, give them information about promotions and offers, to register the visit and so many other elements that make the service comply with the minimum requirements established.
The periodic visits of specialized personnel to the points of sale, either as mystery shoppers or to apply specialized marketing audits, ensures that the personnel carry out the activities for which they were hired and comply with the established commercial policies and procedures.
SPECIALIZED AUDITS
Specialized audits are aimed at reviewing elements such as the following:
- Compliance with the customer service protocol.
- Ensure the image of the point of sale and the staff with respect to the guidelines established by the brand.
- Identify if the knowledge of the products or services by the staff is adequate or requires improvement.
- Identify if the advertising campaigns are visible and if the offers or promotions are given to the customer at the point of sale.
- Review if the systems, billing procedures and customer collection, are satisfactorily covered or present deviations.
- Check if the documentation of the sale is complete and reliable in addition to other processes that the client requests.
The result of the audit is presented in the following types of reports: Alert. They are shipped immediately as soon as a critical deviation is identified. Performance report. It includes indicators or KPIs segmented by the organizational levels that the client requests.
Report of gaps. It includes analysis of results that are below the standards established by the company, in order to improve the performance of the point of sale and others that the client needs.
Master Research has the most appropriate and innovative methodologies such as neuromarketing to evaluate the concept of your new product.
Most of the products are not evaluated from their concept, which generates expenses in a development that is not oriented to the needs and expectations of the client.
The purpose of the evaluation and optimization study of the concept is to ensure that the products or services meet the needs and characteristics expected by customers, who adequately perceive the message and that the brand or its elements have the meaning or perception expected by the company.
To achieve the above, Master Research uses evaluation techniques appropriate to the product or service, including analysis in digital media and NEUROMARKETING, techniques that provide a high level of reliability to know the perception of customers.
PRODUCT TESTING
PRODUCT TEST RESULTS REFLECT PERCEPTION AND POSSIBLE POSITIONING.
The results of the product test allow to identify the perception of the clients and with this their possible positioning and success in the market; This also identifies the perception generated by the unique sale promise offered by the product and its differentiators with respect to the competition.
The evaluation of products or services is carried out – either among customers or consumers, or among potential customers of the product or category – using a comprehensive solution, with highly reliable methodologies and techniques such as neuromarketing that identifies the real perception of the consumer. and your opinion about the product.
PACKAGING AND LABEL EVALUATION
LABEL AND PACKAGING DESIGN MAKE A DIFFERENTIATION IN THE PRODUCT.
The labeling and packaging of a product can feature persuasive and informative labels that generate purchase intent among consumers. Its elements include the logo, promotional phrases, offers; ingredients, specifications, among other evaluation elements that the consumer can use to choose.
The evaluation of the container and packaging aims to ensure that the perception of the product is as expected and that the elements they contain, communicate and transmit the advantages that the product has.
The evaluation of these elements is carried out using highly reliable methodologies and techniques such as neuromarketing, which identify the real perception of the consumer and even those non-verbalized or rationalized ideas that affect the choice of a product or service.
