Market research that identifies the consumer experience at all points of contact in the purchasing process.
Satisfactory customer experience at all contact points in the business process builds loyalty and thereby an improvement in company profitability.
The measurement and evaluation of the customer experience, from the initial perception of the brand to the after-sales service, identifies the qualitative and quantitative insights that the customer manifests, recognizing the company’s areas of opportunity.
Additionally, the generation of a CX Index allows locating the position of the company with respect to its competitors.
We carry out the measurement and evaluation of the customer’s experience in digital media using the MDI (Master Digital Intelligence) methodology.