● MASTER MIND: In this study we used the latest generation and non-invasive neurological sensors in the study subjects. With this measurement, the reactions and emotions that are manifested during the evaluation of a promotional material, product or communication are identified.
● MASTER EYE: Identifies the route of the view on the studied material, classifying the order of the route and the areas of high, medium and low interest, creating a thermal map.
● MASTER METAPHORE: This study identifies the concepts that are related to the brand, allowing to locate the mental spaces available to build a solid and differentiated brand positioning.
It is worth mentioning that we have a base of 1,265 cases that allow us to locate the studied materials in their current position, existing in the market.
The elements that can be evaluated using these techniques are: