We have the market intelligence solution for you
Know the prices position in the market and improve your profit margins.
Master Price Check
Master Price Check, through innovative software and a team of experts, provides you with a comprehensive analysis of the prices of your products and of the competitors in different sales channels.
Identify the perception of the prices of your products in the market, sensitivity to the change in them and the willingness to pay by consumers.
Module I: Market pricing monitoring and prices estimation
Module II: Consumer Sensitivity Investigation
Benefits: This solution provides you:
- The position of the prices of your products
- Competitors’ prices throughout the sales channel, regionally and all over the country.
- The ideal price for your products.
- Competitor’s pricing strategies and identification of market leaders.
- Price trends in the market.
- The perception of value in consumer’s mind.
- The position of the price in relation to other variables or attributes at the purchase moment.
- Attributes or variables perceived by the consumer and for which they are willing to pay more for a product (price sensitivity).
The elements included in the master price check are the following
We are proud to work with highly renowned companies and to be able to carry out projects with excellent results, within the financial sector, consumer durables, retail, food and beverages as well as in other industries.