Knowing the competitors allows us to identify their strengths and weaknesses —as well as ours— and with this information develop competitive advantages to gain market share. Performing a competition analysis
TCM, the comprehensive market intelligence solution, permanently monitors the competition, which allows to know the strategies and tactics executed by the competitors in the market, to identify their commercial actions such as the launch of new products, the promotional and advertising campaigns, the channels used and the market segments served.
To develop market intelligence, we use various competitive research and analysis techniques that include digital tools, media monitoring, mystery shoppers, and in-depth qualitative interviews, among other tools. At the client’s request, we have laboratories for the analysis of products and services offered in digital media, to know the characteristics and performance of these.