Project Description

Master digital intelligence

MASTER DIGITAL INTELLIGENCE

MONITORING OF THE ACTIVITIES OF THE BRANDS AND THE AUDIENCE IN DIGITAL MEDIA

MONITOREO DE LA COMPETENCIA EN MEDIOS DIGITALES.

Master Digital Intelligence: The solution to monitor and analyze the activities of brands and the audience in digital media.

The monitoring and analysis of both the perception of teh audience and of the competitors in the different digital media is an activity that requieres the use of sophisticated tools as well time to select the really valuable information given the number of publications that are generated daily

Whit the use of artificial intellingence software we identify in any digital medium where it has been generated, the entry of new cometitors to the market, new products, innovative promotional and advertising campaigns, etc, to valuate their performance


BRAND LISTENING

This market research solution that, with the use of artificial intelligence, provides information on the conversations generated by the audience in the face of a stimulus generated by a brand on social channels and other digital media, identifying the opinions, the feelings it provokes and the impact of communication, in addition to identifying trends.

The audience is analyzed in a region, in Mexico and other countries, if necessary, and segmented with demographics, interests and occupations.

PROMOCIÓN Y PUBLICIDAD

ANALYSIS OF PROMOTION AND ADVERTISING CAMPAIGNS

The purpose of the monitoring and analysis solution for promotion and advertising campaigns in digital media is to determine their performance and effectiveness among the company’s audience, as well as to identify the number, frequency, scope, media used and target audience of the campaigns. campaigns generated by competitors.

The analysis of permanent monitoring enables the improvement of communication strategies and tactics and, consequently, improves their profitability.

More information

ICOMPETITIVE INTELLIGENCE IN DIGITAL MEDIA

This solution identifies all the publications generated by one or more competitors in digital media such as web pages, social networks, blogs, etc. With the information obtained, reports are generated such as the launch of new products or services, changes in existing products, promotional and advertising campaigns, alliances and communications generated by competitors, as well as their impact on the market.


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