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MIS (Master Innovation Solution)
Research for the launch of new products or services with our own methodology
MIS (Master Innovation Solution)
MIS is the market research solution you need to design and optimize your new products according to the needs and expectations of your customers.
Most new products fail in the market because they do not have a clear differentiator for the consumer or do not meet the expectations, characteristics, and performance that your customers expect.
MIS allows you to design your products according to the needs and expected performance, improving their acceptance in the most attractive market segment or target. We combine traditional techniques and neuromarketing, which provides high reliability in research results.
Benefits of this tools.
Clear knowledge about the perceptions, opinions and reactions of the audience about the different characteristics, attributes and differentiators of the product or service.
Identification of the level of acceptance of the product or service.
Launch of products or services with a high probability of success. Up to more than 75%!
MIS consists of 3 modules:
1. Concept Evaluation and Optimization.
2. Product Test.
3. Packaging and Label Evaluation.
About us
We are proud to work with highly renowned companies and to be able to carry out projects with excellent results, within the financial sector, consumer durables, retail, food and beverages as well as in other industries.
ISSO 9001: 2015 IN OUR INTELLIGENCE AND MARKET RESEARCH SERVICES
SERVICE STANDARD FOR MARKET RESEARCH (ESIMM®) THIRD VERSION
RELIABLE SUPPLIER BBVA.
