The evaluation of a concept is intended to ensure that the products or services are adapted to the needs of the clients, that the advertising effectively transmits the desired message or that the brand or its elements have the meaning or perception that the company expects .
To evaluate the concept of a product that you want to improve or innovate, it is necessary to capture the idea as tangible as possible, so that it can be analyzed by current users or consumers and potential customers.
The concept is a set of promises, therefore, the description of the product or service must be clear and specific; It must include an outstanding sales pitch or promise; the concept must be objective and reflect your benefits, meet needs or meet expectations.
It is convenient to present the concept of the product or service as something real that the user or consumer is willing to buy. The differentiators, attributes and benefits of the product or service are essential since the selection of the consumer or user will depend on these.
Guarantees the launch of new products