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Challenges of the Insurance Market in the face of the COVID-19 pandemic By Oscar Javier Aguilar Maldonado UN Seguros Manager in Master Research The insurance industry in Mexico is experiencing a series of changes and challenges in the global situation, issues [...]

6 steps to creating an effective customer journey We have the steps for you to create an effective customer journey and ensure that you are creating an incredible experience for your customers at each point of contact with your brand. Read on and find out how to [...]

Brand equity: an intangible that we can measure How can I assess the prestige of my brand? Can I give you a number? Are my brand or brands worth more than my company? This topic intrigues many people - entrepreneurs, CEOs, marketers and [...]

Competitive intelligence If you are the head of an organization that offers a product or service, it is likely that you understand some of the variants of your market, the forces that drive them and the winds that you can [...]

5 facts about the arrival of Disney Plus in Mexico Image: Disney Plus As we know, yesterday (November 17) the Disney streaming platform arrived in our country: Disney + (Disney Plus). Not only did it reach Mexico, it also reached 9 [...]

The challenge of your product By Carmina Romero Miranda Do you remember the Pepsi Challenge? It was tried to make them try different people (and at random) two cola drinks, of course the competition was between the two powerful soft drinks [...]

Know the offer of pet insurance in Mexico By: Elena Durán Insurance Monitoring Manager   In Mexico, 8 out of 10 families have pets, for the insurance market this represents a need for protection and is the opportunity to offer [...]

The impact of the new labeling: Osito Bimbo case and audience reaction By: Fernando Ríos Commercial Director of Master Research The history Derived from the application of a new section in Nom-051-SCFI / SSA-2010 of general labeling specifications for preserved [...]

THE IMPORTANCE OF MEASURING THE USABILITY OF YOUR DIGITAL APPLICATIONS By: Adal Mendoza Director of Market Research More and more Mexicans are using mobile applications, according to data from the National Survey on Availability and Use of Information Technologies in [...]

Connect with your consumer Let's say it once and for all: consumers do not choose a brand or product because they consider it convenient, of good quality, at the best price or because they have been persuaded with marketing arguments. The [...]