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Up-to-date relevant information about Market Intelligence, Market Research and industries

Competitive intelligence

Competitive intelligence If you are the head of an organization that offers a product or service, it is likely that you understand some of the variants of your market, the forces that drive them and the winds that you can [...]

The challenge of your product

The challenge of your product By Carmina Romero Miranda Do you remember the Pepsi Challenge? It was tried to make them try different people (and at random) two cola drinks, of course the competition was between the two powerful soft drinks [...]

Connect with your consumer

Connect with your consumer Let's say it once and for all: consumers do not choose a brand or product because they consider it convenient, of good quality, at the best price or because they have been persuaded with marketing arguments. The [...]

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