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Neuromaster
Improve your advertising campaigns and products or services communications, according to what neurosciences provide about real customer perceptions and needs.
Neuromaster
Neuro Master is the innovative solution to potentiate the effectiveness in the communication of your brands and the improvement of your products.
With Neuro Master, using neurosciences and technological devices, it is possible to know and measure the impact and responses to any marketing stimulus.
With these tools it is possible to understand true sensations key to customer decision-making, based on analysis of the connections of the brain and the visual experience, in order to improve the effectiveness of the advertising spots, the performance of the products, optimizing in a significant way the investment in marketing actions of the company.
Benefits: Neuro Master improves effectiveness of:
Spots – TV, Radio, Cinema
Aromas – Essences, fragrances
Flavors – Product and formula testing, liking comparison
Printed matter – POP material, press and magazine advertisements.
Point of Sale – Product on shelf, on display.
Digital – Apps, Website, social networks, digital advertising.
Design – Logos, Corporate Image.
Packaging – Packaging, Containers.
Concepts – Ideas, blueprints, etc.
Pricing – Different pricing scenarios.
The Neuro Master solution is made up of 3 modules:
MASTER MIND
Evaluate the reactions and emotions that are manifested in the person’s brain during the presentation of a promotional material, product or message.
MASTER EYE
Evaluate the route of the visualization followed by customers on the studied material and classifies the order in which the material was viewed, creating a heatmap.
MASTER METAPHORE
This module develops a semantic mapping (neurometaphors), in order to identify if your marketing communication (spots, promotions, etc.) is in relation to the expected brand positioning.
About us
We are proud to work with highly renowned companies and to be able to carry out projects with excellent results, within the financial sector, consumer durables, retail, food and beverages as well as in other industries.
ISSO 9001: 2015 IN OUR INTELLIGENCE AND MARKET RESEARCH SERVICES
SERVICE STANDARD FOR MARKET RESEARCH (ESIMM®) THIRD VERSION
RELIABLE SUPPLIER BBVA.
