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MDI: Master digital intelligence
Market intelligence in your digital media.
Master Digital Intelligence
Master Digital Intelligence (MDI) provides you with all the information generated in almost any digital media channel.
We help you to know …
How they perceive you in digital media
Customer intent when seeing your brand.
The feelings you awaken in digital media.
What your customers like and not like about you.
The complaints that there are of your brand.
The intelligence solution includes of six modules:
MDI benefits
With this tool you can know at the moment
Benefits:
MDI provides you the digital information you need in real time:
– Opinions and experiences related to your brand, products, promotions, campaigns as well as of your competitors.
Additionally, you will be able to know:
- The customer journey and experience of your customers.
- The content, media and formats of greatest interest.
- New products launching.
- The frequency and effectiveness of your competitor’s promotional and advertising campaigns.
- The most important influencers of your brand, your products and of the competitors as well.
- Trends in digital media.
Use: With this information and knowledge you can:
– Improve customer experience and conversion
– Improve communication with your audience
– Use the most effective media and formats
– Improve the effectiveness and profitability of your campaigns
– Given the opportunity to react to crisis generated in social media.
– Developing products to improve your competitiveness in the market.
– Developing of competitive advantages.
The solutions that Master Digital Intelligence has for you.
BRAND LISTENING
Monitoring and analyze perception, opinions, likes and dislikes of the audience referring to the brand, products, the company and competitors, to improve the positioning, advertising campaigns impact and reactions of clients and users.
CRISIS MANAGEMENT
We identify opinions, complaints and problems expressed by the audience related to your brand, company, products or services, in order to carry out actions that mitigate or counteract the crisis at the right timing.
CAMPAIGN ANALYSIS
We identify and analyze promotional and advertising campaigns of your company and competitors, identifying reach, contents, viralization, engagement and relevance of the communications to targets.
INFLUENCERS
We identify your true influencers, promoters and detractors, which generate positive and negative opinions, their impact into the audience and your company.
COMPETITIVE INTELLIGENCE
We identify and analyze the perception that your competitors present among the audience and their commercial actions, such as the launch of new products, their advertising and promotional campaigns, the most used media and formats, as well as their resulting reach.
CUSTOMER EXPERIENCE
We analyze customer’s experience through the entire “digital customer journey” that use a product or service. We also evaluate the physical customer journey to improve the touchpoints (key contact points) and with this the customer experience.
About us
We are proud to work with highly renowned companies and to be able to carry out projects with excellent results, within the financial sector, consumer durables, retail, food and beverages as well as in other industries.
ISSO 9001: 2015 IN OUR INTELLIGENCE AND MARKET RESEARCH SERVICES
SERVICE STANDARD FOR MARKET RESEARCH (ESIMM®) THIRD VERSION
RELIABLE SUPPLIER BBVA.
Do you want more information?
Our team of advisors is ready to advise you to overcome the challenges that your company faces in the face of constant market change.
